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020 _a9780306485671
_9978-0-306-48567-1
024 7 _a10.1007/9780306485671
_2doi
035 _avtls000329588
039 9 _a201509030644
_bVLOAD
_c201404121633
_dVLOAD
_c201404091411
_dVLOAD
_c201401311312
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_x11
050 4 _aRA1-1270
100 1 _aGambescia, Stephen F.
_eautor
_9300101
245 1 0 _aManaging A Public Speaker Bureau :
_bA Manual for Health and Human Services Organizations /
_cby Stephen F. Gambescia, Evelyn González-McDevitt.
264 1 _aBoston, MA :
_bSpringer US :
_bImprint: Springer,
_c2005.
300 _aXVIII, 124 páginas,
_brecurso en línea.
336 _atexto
_btxt
_2rdacontent
337 _acomputadora
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
_2rda
500 _aSpringer eBooks
505 0 _aOne The Purpose of Your Organization’s Public Speaker Bureau -- Two Creating Your Promotional Material -- Unique Identifier -- Aesthetically Attractive -- Benefits Statement -- List of Topics -- Speaker Request Form -- Procedures, Policies, and Conditions -- Other Information -- Three Recruiting Speakers for Your Speaker Bureau -- Speaker Characterisitics -- Recruitment Is a Process -- Four Orienting and Training Your Speakers -- Topical and Issue Areas -- Public Speaking Techniques -- Logistics Training for Your Speaker -- Formal Public Speaker Bureau Trainings -- Five Tools and Resources for Your Speakers -- Resources -- Educational Tools -- Equipment -- Six Publicizing Your Public Speaker Bureau -- News Releases -- Homepage on the World Wide Web -- Direct Mail -- “What Else?” Marketing -- Speakers’ Marketing -- Seven Coordinating Requests from Your Constituents -- Processing Your Speaker Bureau Requests -- Interaction with the Group’s Contact/Coordinator -- Eight Securing a Speaker for an Engagement -- Confirming the Speaker Request -- Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement -- Nine Evaluating Your Public Speaker Bureau Program -- Overall Program Evaluation -- Other Speaker Evaluation Questions -- Evaluating the Site and Site Coordinator -- Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program -- Designing an Evaluation Program for Your Speakers Bureau -- Balancing Systematic and Informal Evaluations -- Ten Summary and Final Tips for Success.
520 _aThe mission may be profound. The lecturers may be knowledgeable. But without a solid management and systems game plan, a speaker's bureau program wastes time, effort, staff, and of course, capital. Introducing Managing a Public Speaker Bureau, the first step-by-step resource dedicated to helping health and human service organizations recruit a team of worthwhile lecturers, put them in front of interested audiences, and effectively evaluate the results. Authors Gambescia and Gonzalez have addressed this straight-ahead book to busy administrators who need to know the essentials of managing a public speaker bureau: o Establishing a clear strategic purpose; o Recruiting and training speakers; o Generating publicity; o Ensuring the right fit between speaker and audience; o Monitoring, feedback, and audience satisfaction. In addition, this unique professional reference comes with its own time-saving resource kit that features recruitment tools, invitation letters, a sample marketing brochure, checklists, evaluation forms, and more. (And the authors include equally helpful illustrations of what not to do.) An organization's speakers often represent its public face, creating a first impression that is made only once and can be lasting. Whether the purpose is introducing new services to the community, educating potential clients, advocating for change, or raising needed funds, the information in Managing a Public Speaker Bureau will keep your organization on target.
590 _aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700 1 _aGonzález-McDevitt, Evelyn.
_eautor
_9300102
710 2 _aSpringerLink (Servicio en línea)
_9299170
776 0 8 _iEdición impresa:
_z9781475709858
856 4 0 _uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-0-306-48567-1
_zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999 _c277387
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