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020 _a9780387499604
_99780387499604
024 7 _a10.1007/9780387499604
_2doi
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039 9 _a201509030201
_bVLOAD
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040 _aMX-SnUAN
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050 4 _aQB4
100 1 _aChristensen, Lars Lindberg.
_eautor
_9301165
245 1 4 _aThe Hands-On Guide For Science Communicators :
_bA Step-By-Step Approach to Public Outreach /
_cby Lars Lindberg Christensen.
264 1 _aNew York, NY :
_bSpringer New York,
_c2007.
300 _axv, 270 páginas
_brecurso en línea.
336 _atexto
_btxt
_2rdacontent
337 _acomputadora
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
_2rda
500 _aSpringer eBooks
505 0 _aSetting the scene -- Science Communication -- The Communication Process -- The Communication Office -- The production -- Overview Of The Production Chain -- Target Groups -- Product Types -- Written Communication -- Press Releases -- Production Of Printed Products -- Visual Communication -- Technical Set-Up -- Distribution -- Evaluation and Archiving -- Selected topics -- Making Websites -- Video Production -- Crisis Communication -- Guidelines for Scientists and Communicators -- How to Host a Press Conference -- Overcoming National Barriers -- Going Commercial -- Credibility in Science Communication -- The Hubble Space Telescope — A Public Outreach Case Study -- Community Initiatives -- Finishing off -- Summary.
520 _aLars Lindberg Christensen is a science communication specialist and works in Munich, Germany, as head of communication for the NASA/ESA Hubble Space Telescope in Europe. Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational. "I am overwhelmed at how thorough and how well thought-through this book is. Even with my regular relationships with popular communication and with public relations officers, I hadn’t realized how well documented the field could be until I saw it done here." -Jay M. Pasachoff, Williams College, President, IAU Commission on Education and Development, author of The Cosmos: Astronomy in the New Millennium and The Complete Idiot’s Guide to the Sun "I would have expected a high standard from a public outreach scientist at the European Space Agency, but this soars way above the normal standard of competence. I have certainly learned a great deal from this guide. It deserves a wide readership among science communicators." -Simon Mitton, Author of Conflict in the Cosmos: Fred Hoyle’s Life in Science and Editor of The Cambridge Encyclopedia of Astronomy" Christensen uses clear principles and well-chosen examples, along with tables, diagrams, and even a press release visibility scale to convey the art and science of Science Communication in an authoritative and illuminating manner." -Stephen P. Maran, Press Officer, AAS, Editor, The Astronomy and Astrophysics Encyclopedia "This book is very well presented, in a good-humored style, with an abundance of practical details. It is a fundamental contribution to the field of science communication towards the public. It is a filling a gap." -Andre Heck, Astronomer, Editor of Astronomy Communication and the Organization and Strategies in Astronomy series.
590 _aPara consulta fuera de la UANL se requiere clave de acceso remoto.
710 2 _aSpringerLink (Servicio en línea)
_9299170
776 0 8 _iEdición impresa:
_z9780387263243
856 4 0 _uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-0-387-49960-4
_zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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