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020 _a9780387261164
_9978-0-387-26116-4
024 7 _a10.1007/b136859
_2doi
035 _avtls000330247
039 9 _a201509030444
_bVLOAD
_c201405070504
_dVLOAD
_c201401311334
_dstaff
_c201401311158
_dstaff
_y201401291450
_zstaff
_wmsplit0.mrc
_x667
050 4 _aRA1-1270
100 1 _aThomas, Richard K.
_eautor
_9302514
245 1 0 _aHealth Communication /
_cby Richard K. Thomas.
264 1 _aBoston, MA :
_bSpringer US,
_c2006.
300 _aVIII, 212 páginas,
_brecurso en línea.
336 _atexto
_btxt
_2rdacontent
337 _acomputadora
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
_2rda
500 _aSpringer eBooks
505 0 _ato Health Communication -- The Changing Sociocultural Context -- The Changing Healthcare Context -- The History of Health Communication -- Health Communication Audiences -- Understanding Health Behavior -- Understanding Communication -- Steps in the Health Communication Process -- Traditional Approaches to Health Communication -- Contemporary Approaches to Health Communication -- Case Studies in Health Communication -- Evaluating the Impact of Health Communication -- The Future of Health Communication.
520 _aIn recent years health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. The effective communication of information on medical conditions and healthy lifestyles has played an important part in the improvement of the health status of the American population. At the same time, it is hard to ignore the negative impact that ineffective communication can have within the healthcare arena. We only have to note the contribution of poor communication to malpractice suits, misdiagnoses, failures in patient compliance, and cross-cultural misunderstandings to see the role that communication plays. This recognition of the impact—both positive and negative—of communication in healthcare is generating growing interest in the field of health communication. -Basic theory and concepts underlying the health communication field -Real-world strategies for designing, implementing, and evaluating programs -Up-to-date coverage of print, broadcast, digital, and interactive health media -Profiles of target populations with specific health needs -Case examples illustrating what works and what doesn’t -Sidebars, glossary, Web links, and other tools The benefits of good health communication are many, from better relationships between providers and patients to improved treatment compliance to reduced inequities of care. By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses.
590 _aPara consulta fuera de la UANL se requiere clave de acceso remoto.
710 2 _aSpringerLink (Servicio en línea)
_9299170
776 0 8 _iEdición impresa:
_z9780387261157
856 4 0 _uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/b136859
_zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942 _c14
999 _c278720
_d278720