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001			278863
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008			150903s2005 xxu| o |||| 0|eng d
020			_a9780387273914 _9978-0-387-27391-4
024	7		_a10.1007/b139000 _2doi
035			_avtls000330381
039		9	_a201509031103 _bVLOAD _c201405070516 _dVLOAD _c201401311339 _dstaff _c201401311203 _dstaff _y201401291454 _zstaff _wmsplit0.mrc _x801
050		4	_aHD30.23
100	1		_aTalluri, Kalyan T. _eautor _9302787
245	1	4	_aThe Theory and Practice of Revenue Management / _cby Kalyan T. Talluri, Garrett J. Ryzin.
264		1	_aBoston, MA : _bSpringer US, _c2005.
300			_aXXXII, 714 páginas, _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aInternational Series in Operations Research & Management Science, _x0884-8289 ; _v68
500			_aSpringer eBooks
505	0		_aQuantity-Based RM -- Single-Resource Capacity Control -- Network Capacity Control -- Overbooking -- Price-based RM -- Dynamic Pricing -- Auctions -- Common Elements -- Customer-Behavior and Market-Response Models -- The Economics of RM -- Estimation and Forecasting -- Industry Profiles -- Implementation.
520			_aRevenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. Over this same time period, academic and industry research on RM methodology has also grown rapidly. While the number of published papers on RM has increased in dramatic measures, there is still no book that comprehensively covers the field of RM. Such a book is a pressing need because: Much of the "Institutional" knowledge of revenue management is relatively inaccessible to those outside the profession. It is difficult to find the fundamental and seminal ideas in the literature because these ideas either do not appear in published journals or appear in relatively obscure sources. The terminology, concepts, and notation need to be standardized, so the general reader can understand and apply the contributions in the RM literature. The gap between practitioners and academics in the field needs to be closed. THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is a book that will meet these needs. It comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management. The audience for THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is threefold: (1) It will be of use to the academic researchers now working in RM-related topics, as well as those who work in related areas (such as supply chain management), who seek a single-source accessible overview of the theory and practice components of RM. (2) For practitioners the book will serve as a single-source reference for the theory and application issues involved in RM. (3) Finally, there are a growing number of university and seminar courses specially focused on RM for which the book can serve as a core text.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aRyzin, Garrett J. _eautor _9302788
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9780387243764
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/b139000 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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