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008			150903s2008 xxu| o |||| 0|eng d
020			_a9780387773896 _99780387773896
024	7		_a10.1007/9780387773896 _2doi
035			_avtls000332815
039		9	_a201509030202 _bVLOAD _c201404122249 _dVLOAD _c201404092019 _dVLOAD _y201402041056 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
100	1		_aO'Donnell, Ryan W. _eautor _9214769
245	1	0	_aIntellectual Property in the Food Technology Industry : _bProtecting Your Innovation / _cby Ryan W. O¿Donnell, John J. O¿Malley, Randolph J. Huis, Gerald B. Halt, Jr.
264		1	_aNew York, NY : _bSpringer New York, _c2008.
300			_axviii, 150 páginas 12 ilustraciones, 6 ilustraciones en color. _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
505	0		_aOverview of Intellectual Property Rights -- Patents -- Trade Secret Protection -- Trademarks and Trade Dress -- Copyrights -- Domain Names -- Intellectual Property Issues in Labeling and Marketing -- IMPLEMENTING IP PRACTICES AND PROCEDURES -- Seven Basic Steps to Getting Started -- Deciding Between Patent or Trade Secret Protection -- Developing and Managing an Intellectual Property Portfolio -- Enforcement and Infringement of Intellectual Property Rights -- Licensing Intellectual Property Rights.
520			_aConsidering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential. Establishing appropriate internal policies from the outset can prevent companies from learning a costly and painful lesson in the courtroom. With Intellectual Property in the Food Technology Industry, currently the only book of its kind focusing specifically on the food industry, one will learn what to consider throughout the various creative phases of a product's lifespan from initial research and development initiatives through post-production. Readers will have an understanding of the intellectual property protections afforded to U.S. corporations, methods to pro-actively reduce potential problems, and guidelines for future considerations to reduce legal spending, prevent IP theft, and allow for greater profitability from corporate innovation and inventiveness.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aO¿Malley, John J. _eautor _9303491
700	1		_aHuis, Randolph J. _eautor _9303492
700	1		_aHalt, Jr., Gerald B. _eautor _9303493
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9780387773889
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-0-387-77389-6 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c279264 _d279264