000			02571nam a22003735i 4500
001			283637
003			MX-SnUAN
005			20160429154245.0
007			cr nn 008mamaa
008			150903s2011 xxu| o |||| 0|eng d
020			_a9781430233015 _99781430233015
024	7		_a10.1007/9781430233015 _2doi
035			_avtls000337330
039		9	_a201509030306 _bVLOAD _c201404300328 _dVLOAD _y201402041413 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aQA75.5-76.95
100	1		_aWooldridge, Dave. _eautor _9311336
245	1	4	_aThe Business of iPhone and iPad App Development : _bMaking and Marketing Apps That Succeed / _cby Dave Wooldridge, Michael Schneider.
250			_aSecond Edition.
264		1	_aBerkeley, CA : _bApress : _bImprint: Apress, _c2011.
300			_a480 páginas _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
520			_aThe phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aSchneider, Michael. _eautor _9307613
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9781430233008
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-1-4302-3301-5 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c283637 _d283637