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008 150903s2013 xxk| o |||| 0|eng d
020 _a9781447147695
_99781447147695
024 7 _a10.1007/9781447147695
_2doi
035 _avtls000339913
039 9 _a201509030320
_bVLOAD
_c201404300407
_dVLOAD
_y201402061012
_zstaff
040 _aMX-SnUAN
_bspa
_cMX-SnUAN
_erda
050 4 _aQA76.9.U83
100 1 _aSeif El-Nasr, Magy.
_eeditor.
_9315560
245 1 0 _aGame Analytics :
_bMaximizing the Value of Player Data /
_cedited by Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa.
264 1 _aLondon :
_bSpringer London :
_bImprint: Springer,
_c2013.
300 _axv, 800 páginas 222 ilustraciones, 122 ilustraciones en color.
_brecurso en línea.
336 _atexto
_btxt
_2rdacontent
337 _acomputadora
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
_2rda
500 _aSpringer eBooks
505 0 _aForeword -- Part I – An Introduction to Game Analytics -- Introduction -- Game Analytics – The Basics -- Benefits of Game Analytics –Stakeholders, Contexts and Domains -- Game Industry Metrics Terminology and Analytics Case Study -- Interview with Jim Baer and Daniel McCaffery from Zynga -- Part II – Telemetry Collection and Tools -- Telemetry and Analytics Best Practices and Lessons Learned -- Game Development Telemetry in Production -- Interview with Nicholas Francis and Thomas Hagen from Unity Technologies -- Sampling for Game User Research -- WebTics: A Web-based Telemetry and Metrics System for Small and Medium Games -- Interview with Darius Kazemi -- Part III – Game Data Analysis -- Game Data Mining -- Meaning in Gameplay: Filtering Variables, Defining Metrics, Extracting Features and Creating Models for Gameplay Analysis -- Gameplay Metrics in Game User Research: Examples from The Trenches -- Interview with Aki Järvinen from Digital Chocolate -- Better Game Experience through Game Metrics: A Rally Videogame Case Study -- Part IV – Metrics Visualization -- Spatial Game Analytics -- Visual Game Analytics -- Visual Analytics Tools: A Lens into Players’ Temporal Progression and Behavior -- Interview with Nicklas “Nifflas” Nygren -- Part V – Mixed Methods for Game Evaluation -- Contextualizing Data -- Combining Back-End Telemetry Data with Established User Testing Protocols: A Love Story -- Game Metrics through Questionnaires -- Interview with Simon Møller from Kiloo -- Visual Attention and Gaze Behavior in Games: An Object-based Approach -- An Introduction to Physiological Player Metrics for Evaluating Games -- Improving Gameplay with Game Metrics and Player Metrics -- Part VI – Analytics and Player Communities -- Data Collection in Massively Multiplayer Online Games: Methods, Analytic Obstacles, and Case Studies -- Designer, Analyst, Tinker: How Game Analytics Will Contribute to Science -- Interview with Ola Holmdahl and Ivan Garde from Junebud -- Part VII – Metrics and Learning -- Metrics in Simulations and Games for Learning -- Conceptually Meaningful Metrics: Inferring Optimal Challenge and Mindset from Gameplay -- Interview with Simon Egenfeldt Nielsen from Serious Games Interactive -- Part VIII – Metrics and Content Generation -- Metrics for Better Puzzles.
520 _aDeveloping a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels. Game Analytics - Maximizing the Value of Player Data is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications. Topics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers.  Key takeaways include: Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle. In-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management. Contributions by leading researchers and experienced professionals from the industry, including Ubisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGames.  Interviews with experienced industry professionals on how they use analytics to create hit games.
590 _aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700 1 _aDrachen, Anders.
_eeditor.
_9315561
700 1 _aCanossa, Alessandro.
_eeditor.
_9315562
710 2 _aSpringerLink (Servicio en línea)
_9299170
776 0 8 _iEdición impresa:
_z9781447147688
856 4 0 _uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-1-4471-4769-5
_zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942 _c14
999 _c286736
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