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008			150903s2011 xxu| o |||| 0|eng d
020			_a9781461408543 _99781461408543
024	7		_a10.1007/9781461408543 _2doi
035			_avtls000340418
039		9	_a201509030844 _bVLOAD _c201404300415 _dVLOAD _y201402061024 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aHD72-88
100	1		_aSamli, A. Coskun. _eautor _9303487
245	1	0	_aFrom Imagination to Innovation : _bNew Product Development for Quality of Life / _cby A. Coskun Samli.
264		1	_aNew York, NY : _bSpringer New York, _c2011.
300			_axviii, 152 páginas 52 ilustraciones _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
505	0		_aIntroduction -- From Imagination to Creativity -- Innovation, Innovation, Innovation -- Road to Innovation -- Thinking Outside of the Box -- Existing Demand Versus Unexisting Demand -- Putting Imagination to Work -- The Drive to Innovate -- Developing Learning Oraganizations -- How Do We Diffuse Our Innovation -- Principles of Delveloping a New Product Strategy -- Futuristic Portfolio is a Necessity -- Future Belongs to Those with Imagination -- A Future Full of Innovations -- Generating a Culture of Innovation in the U.S. -- Globalizing our Innovation -- An Open Letter to the Serious Reader of this Book.
520			_aIt is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits.  As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many—rather than the few—is more pronounced than ever. In this book, A. Coskun Samli explores this imperative of an “innovation culture” and how it can be encouraged at all levels, from the individual to the nation or region.  He argues that without a global innovation culture, committed to generating socially valuable products, we are likely to face a deteriorating quality of life, as wealth is concentrated at the top.  Integrating insights from management, economics, policy, and psychology, Samli demonstrates how creativity can be channeled into innovation and innovation can be channeled, in turn, toward economic development.  He discusses how national policies can be oriented toward encouraging such socially beneficial innovations as sustainable energy, communication technology, and medical discoveries.  The aim is to promote the development of products and services that improve quality of life and generate profits for those who invest in them.  He argues that all innovations, whether radical or incremental, must demonstrate social value in order to be truly profitable.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9781461408536
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-1-4614-0854-3 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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