000			03633nam a22003735i 4500
001			287151
003			MX-SnUAN
005			20160429154535.0
007			cr nn 008mamaa
008			150903s2012 xxk| o |||| 0|eng d
020			_a9781447127420 _99781447127420
024	7		_a10.1007/9781447127420 _2doi
035			_avtls000339617
039		9	_a201509030318 _bVLOAD _c201404300402 _dVLOAD _y201402060939 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aHD28-70
100	1		_aMcGonagle, John J. _eautor _9316196
245	1	0	_aProactive Intelligence : _bThe Successful Executive's Guide to Intelligence / _cby John J. McGonagle, Carolyn M. Vella.
264		1	_aLondon : _bSpringer London, _c2012.
300			_axv, 181 páginas 1 ilustraciones _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
505	0		_aWhat is Competitive Intelligence, and Why Should I Care About It? -- How Can I Get the Right Kind of Competitive Intelligence to Help Me in My Decision Making? -- Should I Try and Develop CI Myself? If So, When? -- What Do I Do with It Once I Have It? -- Useful Resources on Collecting, Analyzing and Using CI.
520			_aTraditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI.  Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The tools and techniques that will enable you to produce your own CI for your consumption are out there, and have been honed by decades of work. But, you cannot just adopt them – you have to adapt them.   Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premised on a reactive, two part relationship – a CI professional responding to what an end-user identifies as a need; by doing this yourself you can turn CI from being reactive to being proactive. As the decision-maker, you can get what CI you need, when you need it, and then use it almost seamlessly. Written by two of the foremost experts on CI, Proactive Intelligence: The Successful Executive's Guide to Intelligence: •shows where and how CI can help you and your firm, •provides practical guidance on how to identify what CI you need, how to find the data you need, and how to analyze it, and •discusses how to apply CI to develop competitive- and career- advantages.  Each chapter is supported by important references as well as by an additional list of resources to support and supplement your knowledge. Proactive Intelligence: The Successful Executive's Guide to Intelligence teaches you how to generate proactive intelligence and use it to advance your business and your career- making it an essential resource for managers and executives, as well as everyone who wishes to integrate CI into their daily work
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aVella, Carolyn M. _eautor _9316197
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9781447127413
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-1-4471-2742-0 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c287151 _d287151