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008			150903s2013 xxu| o |||| 0|eng d
020			_a9781461455110 _99781461455110
024	7		_a10.1007/9781461455110 _2doi
035			_avtls000341648
039		9	_a201509030333 _bVLOAD _c201405050232 _dVLOAD _y201402061104 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aRA427.8
100	1		_aWilliams, Jerome D. _eeditor. _9317408
245	1	0	_aAdvances in Communication Research to Reduce Childhood Obesity / _cedited by Jerome D. Williams, Keryn E. Pasch, Chiquita A. Collins.
264		1	_aNew York, NY : _bSpringer New York : _bImprint: Springer, _c2013.
300			_axxxii, 544 páginas 79 ilustraciones _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
520			_aLimited-edition flavor promotions. Pop-ups on the Net. Junk food blogs. Cereal ads in cartoon shows. Between traditional and emerging media, today's youth are exposed to more advertisements for food and beverages than ever--and, unfortunately, the rising number of overweight and obese children and teenagers reflects this, as do the alarming rates of weight-related disease among young people.   Advances in Communication Research to Reduce Childhood Obesity focuses not only on the power of media in driving food choices in youth, but how these same media may be harnessed in reversing the obesity epidemic. Spanning psychology, marketing, and policy, the book explores the range of advertising strategies targeting young people, salient technological innovations, food industry responses to recent policy initiatives, and issues concerning groups who are at greater risk such as minors from lower-income households who are often faced with food insecurity and poor nutrition, which typically impact communities of color, and pre-teens. Its focus on the multiple levels of communication across these concerns offers readers important insights into both the scope of the problem and the opportunities for solutions. Included in the coverage:   The strategic nature of marketing to children and adolescents by food and beverage companies. The role of schools in food and beverage marketing. A multi-method study of how youth perceive and evaluate food advertising. First Amendment implications for combating obesity through regulation of advertising. Targeted marketing of junk food to minority youth: communities fight back. Leveraging industry efforts to fight childhood obesity.   Advances in Communication Research to Reduce Childhood Obesity is thought- and action-provoking reading for applied researchers in public health, health promotion, health psychology, maternal and child health, obesity epidemiology, health marketing, and health education.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aPasch, Keryn E. _eeditor. _9317409
700	1		_aCollins, Chiquita A. _eeditor. _9317410
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9781461455103
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-1-4614-5511-0 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c287943 _d287943