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001			288064
003			MX-SnUAN
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007			cr nn 008mamaa
008			150903s2013 xxu| o |||| 0|eng d
020			_a9781461451259 _99781461451259
024	7		_a10.1007/9781461451259 _2doi
035			_avtls000341526
039		9	_a201509030330 _bVLOAD _c201405050230 _dVLOAD _y201402061101 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aHF5410-5417.5
100	1		_aSamli, A. Coskun. _eautor _9303487
245	1	0	_aInternational Consumer Behavior in the 21st Century : _bImpact on Marketing Strategy Development / _cby A. Coskun Samli.
264		1	_aNew York, NY : _bSpringer New York : _bImprint: Springer, _c2013.
300			_axx, 170 páginas 79 ilustraciones, 59 ilustraciones en color. _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
520			_aOver the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9781461451242
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-1-4614-5125-9 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c288064 _d288064