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001			291475
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007			cr nn 008mamaa
008			150903s2007 xxk| o |||| 0|eng d
020			_a9781846289651 _99781846289651
024	7		_a10.1007/9781846289651 _2doi
035			_avtls000344099
039		9	_a201509030406 _bVLOAD _c201405050302 _dVLOAD _y201402061248 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aTA174
100	1		_aCook, H. E. _eautor _9322772
245	1	0	_aValue Driven Product Planning and Systems Engineering / _cby H. E. Cook, L. A. Wissmann.
264		1	_aLondon : _bSpringer London, _c2007.
300			_brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
505	0		_aCustomer Value: A Key Financial Metric -- Assessing Value Using Surveys -- Analyzing Stated Choice Surveys -- Product Planning and Systems Engineering -- Value Speculation in a Stock’s Price -- Simulated Survey of Boston to Los Angeles Flights -- Analysis of a Multinomial Stated Choice Survey -- The Market for Hybrid and Diesel Mid-sized Sedans -- Revealed Values: Minivan Trends -- Effect of Market Dilution When Value Differs between Competitors -- Value of Interior Noise in a Luxury Automobile -- Quantifying the Trade-off between Acceleration Performance and Fuel Economy -- Value of Mustang Options -- Simulated Survey of Choice between Auto and Transit Bus Modes -- Assessing Relative Brand Value -- Value and Cost Benchmarking a Yogurt Market.
520			_aEngineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents a large cost reduction, there will be much less of a problem in convincing management to approve the project if the investment level is acceptable. The major rub comes when the new feature or technology is an improvement in customer value that also generates an increase in cost. This makes the sell difficult in spite of the fact that many of the inventive products available today are widely used because they provide very high value in relation to their added cost. Engineers and scientists also occupy product planning positions where they need to be constantly scanning ideas for improving value that comes both from inside and outside the company to see if they make sense to incorporate in a future product. At the same time they need to anticipate what their major competitors are likely to do to improve their next generation of product. These problems are exacerbated in today’s global economy because the number of competitors has increased markedly in many product segments and there are many technological alternatives available for consideration. The problem of anticipating the moves of your major competitor is particularly challenging because most firms keep plans very secure. The engineer as product planner must learn to think like its major competitor using customer value as a guide. Value Driven Product Planning and Systems Engineering provides essential support for engineers and scientists who are required to make realistic business cases for new innovative product concepts.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aWissmann, L. A. _eautor _9322773
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9781846289644
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-1-84628-965-1 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c291475 _d291475