000			06511nam a22004095i 4500
001			295773
003			MX-SnUAN
005			20160429155239.0
007			cr nn 008mamaa
008			150903s2010 gw | o |||| 0|eng d
020			_a9783540328278 _99783540328278
024	7		_a10.1007/9783540328278 _2doi
035			_avtls000348511
039		9	_a201509030920 _bVLOAD _c201405050340 _dVLOAD _y201402071030 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aQA276-280
100	1		_aEsposito Vinzi, Vincenzo. _eeditor. _9320512
245	1	0	_aHandbook of Partial Least Squares : _bConcepts, Methods and Applications / _cedited by Vincenzo Esposito Vinzi, Wynne W. Chin, Jörg Henseler, Huiwen Wang.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2010.
300			_ax, 850 páginas 238 ilustraciones _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aSpringer Handbooks of Computational Statistics
500			_aSpringer eBooks
505	0		_aEditorial: Perspectives on Partial Least Squares -- METHODS -- Latent Variables and Indices: Herman Wold’s Basic Design and Partial Least Squares -- PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement -- Bootstrap Cross-Validation Indices for PLS Path Model Assessment -- A Bridge Between PLS Path Modeling and Multi-Block Data Analysis -- Use of ULS-SEM and PLS-SEM to Measure a Group Effect in a Regression Model Relating Two Blocks of Binary Variables -- A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism -- An Introduction to a Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross Cultural Analysis of the Sourcing of Information System Services Between Germany and the USA -- Finite Mixture Partial Least Squares Analysis: Methodology and Numerical Examples -- Prediction Oriented Classification in PLS Path Modeling -- Conjoint Use of Variables Clustering and PLS Structural Equations Modeling -- Design of PLS-Based Satisfaction Studies -- A Case Study of a Customer Satisfaction Problem: Bootstrap and Imputation Techniques -- Comparison of Likelihood and PLS Estimators for Structural Equation Modeling: A Simulation with Customer Satisfaction Data -- Modeling Customer Satisfaction: A Comparative Performance Evaluation of Covariance Structure Analysis Versus Partial Least Squares -- PLS in Data Mining and Data Integration -- Three-Block Data Modeling by Endo- and Exo-LPLS Regression -- Regression Modelling Analysis on Compositional Data -- APPLICATIONS TO MARKETING AND RELATED AREAS -- PLS and Success Factor Studies in Marketing -- Applying Maximum Likelihood and PLS on Different Sample Sizes: Studies on SERVQUAL Model and Employee Behavior Model -- A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market -- An Application of PLS in Multi-Group Analysis: The Need for Differentiated Corporate-Level Marketing in the Mobile Communications Industry -- Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares -- Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context -- Analyzing Factorial Data Using PLS: Application in an Online Complaining Context -- Application of PLS in Marketing: Content Strategies on the Internet -- Use of Partial Least Squares (PLS) in TQM Research: TQM Practices and Business Performance in SMEs -- Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs -- TUTORIALS -- How to Write Up and Report PLS Analyses -- Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach -- Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures -- A Comparison of Current PLS Path Modeling Software: Features, Ease-of-Use, and Performance -- to SIMCA-P and Its Application -- Interpretation of the Preferences of Automotive Customers Applied to Air Conditioning Supports by Combining GPA and PLS Regression.
520			_aThe "Handbook of Partial Least Squares (PLS) and Marketing: Concepts, Methods and Applications" is the second volume in the series of the Handbooks of Computational Statistics. This Handbook represents a comprehensive overview of PLS methods with specific reference to their use in Marketing and with a discussion of the directions of current research and perspectives. The Handbook covers the broad area of PLS Methods from Regression to Structural Equation Modeling, from methods to applications, from software to interpretation of results. The Handbook features papers on the use and the analysis of latent variables and indicators by means of the PLS Path Modeling approach from the design of the causal network to the model assessment and improvement. Moreover, within the PLS framework, the Handbook addresses, among others, special and advanced topics such as the analysis of multi-block, multi-group and multi-structured data, the use of categorical indicators, the study of interaction effects, the integration of classification issues, the validation aspects and the comparison between the component-based PLS approach and the covariance-based Structural Equation Modeling. Most chapters comprise a thorough discussion of applications to problems from Marketing and related areas. Furthermore, a few tutorials focus on some key aspects of PLS analysis with a didactic approach. This Handbook serves as both an introduction for those without prior knowledge of PLS as well as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aChin, Wynne W. _eeditor. _9320511
700	1		_aHenseler, Jörg. _eeditor. _9330420
700	1		_aWang, Huiwen. _eeditor. _9330421
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783540328254
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-540-32827-8 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c295773 _d295773