000 03390nam a22003855i 4500
001 296890
003 MX-SnUAN
005 20160429155351.0
007 cr nn 008mamaa
008 150903s2006 gw | o |||| 0|eng d
020 _a9783540366089
_99783540366089
024 7 _a10.1007/3540366083
_2doi
035 _avtls000349199
039 9 _a201509030432
_bVLOAD
_c201404121536
_dVLOAD
_c201404091314
_dVLOAD
_y201402071156
_zstaff
040 _aMX-SnUAN
_bspa
_cMX-SnUAN
_erda
050 4 _aHD28-70
100 1 _aGrünig, Rudolf.
_eautor
_9328181
245 1 0 _aProcess-based Strategic Planning /
_cby Rudolf Grünig, Richard Kühn.
250 _aFourth Edition.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2006.
300 _axxvI, 381 páginas 138 ilustraciones
_brecurso en línea.
336 _atexto
_btxt
_2rdacontent
337 _acomputadora
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
_2rda
500 _aSpringer eBooks
505 0 _aThe idea of strategic planning -- Strategies, strategic planning and success potentials -- The development of strategic planning -- Assessment of strategies -- The process of strategic planning and the resulting documents -- Strategic documents as the result of strategic planning -- The process of strategic planning -- The strategic analysis and planning toolbox -- Strategy project planning and strategic analysis -- Project planning -- Strategic analysis -- Developing corporate strategies -- Defining the strategic businesses -- Assessing relevant industries with the help of competitive intensity models -- Determining strategic objectives with the help of portfolio methods -- The corporate strategy development process -- Developing business strategies -- Generic business strategies -- Specifying business strategies at the level of the market offer -- Specifying business strategies at the level of resources -- The business strategy development process -- Defining the implementation measures and assessing and approving the strategies -- Defining the implementation measures -- Final assessment of strategies and strategy implementation measures -- Formulating and approving the strategic documents.
520 _aA company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
590 _aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700 1 _aKühn, Richard.
_eautor
_9328182
710 2 _aSpringerLink (Servicio en línea)
_9299170
776 0 8 _iEdición impresa:
_z9783540327547
856 4 0 _uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/3-540-36608-3
_zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942 _c14
999 _c296890
_d296890