000 02382nam a22003735i 4500
001 303498
003 MX-SnUAN
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007 cr nn 008mamaa
008 150903s2011 gw | o |||| 0|eng d
020 _a9783642167157
_99783642167157
024 7 _a10.1007/9783642167157
_2doi
035 _avtls000356086
039 9 _a201509030946
_bVLOAD
_c201405060400
_dVLOAD
_y201402191210
_zstaff
040 _aMX-SnUAN
_bspa
_cMX-SnUAN
_erda
050 4 _aHD28-70
100 1 _aGrünig, Rudolf.
_eautor
_9328181
245 1 0 _aProcess-based Strategic Planning /
_cby Rudolf Grünig, Richard Kühn.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2011.
300 _axxiv, 358 páginas 129 ilustraciones
_brecurso en línea.
336 _atexto
_btxt
_2rdacontent
337 _acomputadora
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
_2rda
500 _aSpringer eBooks
505 0 _aIdea of Strategic Planning -- Process of Strategic Planning and Resulting Documents -- Project Planning, Analysis and Mission Statement Revision -- Developing the Corporate Strategy -- Developing the Business Strategies -- Implementing, Assessing and Approving the Strategies.
520 _aA company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
590 _aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700 1 _aKühn, Richard.
_eautor
_9328182
710 2 _aSpringerLink (Servicio en línea)
_9299170
776 0 8 _iEdición impresa:
_z9783642167140
856 4 0 _uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-642-16715-7
_zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942 _c14
999 _c303498
_d303498