000			03560nam a22003735i 4500
001			303873
003			MX-SnUAN
005			20160429155841.0
007			cr nn 008mamaa
008			150903s2012 gw | o |||| 0|eng d
020			_a9783642247255 _99783642247255
024	7		_a10.1007/9783642247255 _2doi
035			_avtls000358094
039		9	_a201509030546 _bVLOAD _c201405070225 _dVLOAD _y201402191514 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aHD28-70
100	1		_aGrünig, Rudolf. _eautor _9328181
245	1	0	_aDeveloping International Strategies : _bGoing and Being International for Medium-sized Companies / _cby Rudolf Grünig, Dirk Morschett.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2012.
300			_axxiv, 368 páginas _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
505	0		_aIntroduction -- Internationalization: Facts and Figures About Internationalization -- Drivers of Internationalization for Companies -- Strategic Planning in General and in the International Context: Strategic Planning in General -- Strategic Planning of a Domestic Company as the Starting Point for Going International -- Introduction to Strategic Planning in the International Context -- Strategies for Going International for New Markets: Evaluating New Markets -- Evaluating Market Entry Modes -- Developing an Internationalization Strategy for New Markets -- Strategies for Going International for Production and Sourcing: Evaluating New Production and Sourcing Locations -- Evaluating Foreign Operation Modes -- Developing an Internationalization Strategy for Production and Sourcing -- Strategies for Being International: Determining the Level of Integration and Responsiveness -- Defining the Strategic Businesses -- Defining the Strategic Objectives -- Determining the Level of Standardization and Differentiation of Market Offers -- Configuring the Value Creation Process and Determining the Operation Modes -- The Process of Strategic Planning in an International Company -- Closing Remarks.
520			_aThe internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aMorschett, Dirk. _eautor _9342581
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783642247248
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-642-24725-5 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c303873 _d303873