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001			307644
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007			cr nn 008mamaa
008			150903s2014 gw | o |||| 0|eng d
020			_a9783642408748 _99783642408748
024	7		_a10.1007/9783642408748 _2doi
035			_avtls000362124
039		9	_a201509030630 _bVLOAD _c201405070325 _dVLOAD _y201402211042 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aHD62.6
100	1		_aVisser, Wayne. _eautor _9347318
245	1	0	_aCSR 2.0 : _bTransforming Corporate Sustainability and Responsibility / _cby Wayne Visser.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2014.
300			_axI, 89 páginas 4 ilustraciones _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aSpringerBriefs in Business, _x2191-5482
500			_aSpringer eBooks
505	0		_aIntroduction -- Ages and Stages of CSR -- The Failure of CSR 1.0 -- CSR 2.0 as a New Metaphor -- Principles of CSR 2.0 -- Assessing CSR 2.0 Performance -- Conclusion.
520			_aThe book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR practices. Reasons are given why CSR 1.0 approaches have failed to have any significant impact on the most serious global social, environmental and ethical challenges. The emergent CSR 2.0 will then be explored in detail by elaborating on five principles underlying the new approach, including: creativity, scalability, responsiveness, glocality and circularity. A four-part DNA Model is also introduced, covering value creation, good governance, societal contribution and ecological integrity, which provides the basis for defining and measuring CSR 2.0. Finally, a 70-question CSR 2.0 self-assessment diagnostic tool developed by the author is presented, with sample data to show how the tool can be used for future research and practitioner application.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783642408731
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-642-40874-8 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c307644 _d307644