000 02863nam a22003615i 4500
001 307752
003 MX-SnUAN
005 20160429160145.0
007 cr nn 008mamaa
008 150903s2013 gw | o |||| 0|eng d
020 _a9783658032517
_99783658032517
024 7 _a10.1007/9783658032517
_2doi
035 _avtls000362458
039 9 _a201509031038
_bVLOAD
_c201405070330
_dVLOAD
_y201402211050
_zstaff
040 _aMX-SnUAN
_bspa
_cMX-SnUAN
_erda
050 4 _aHF5415.1265
100 1 _aLerner, Thomas.
_eautor
_9347488
245 1 0 _aMobile Payment /
_cby Thomas Lerner.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Vieweg,
_c2013.
300 _ax, 180 páginas 94 ilustraciones
_brecurso en línea.
336 _atexto
_btxt
_2rdacontent
337 _acomputadora
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
_2rda
500 _aSpringer eBooks
505 0 _aDefinition and characteristics -- failures and successes.- ingredients to success -- What can prevail in the market? -- Technologies, security, trust and regulatory requirements -- Successful models of practice -- Case Studies -- Final Review.
520 _aPaying with mobile devices such as mobile phones or smart phones will expand worldwide in the coming years. This development provides opportunities for various industries (banking, telecommunications, credit card business, manufacturers, suppliers, retail) and for consumers. The book comprehensively describes current status, trends and critical aspects of successful mobile payment. It combines theory and practice. Comprising essential aspects of a successful mobile payment as well as successful case studies and practical examples, this book is for all who are developing, offering and using mobile payment. Content Definition and characteristics - failures and successes - ingredients to success - What can prevail in the market? - Technologies, security, trust and regulatory requirements - Successful models of practice - Case Studies - Final Review Target Groups Decision makers in banks and telecommunication Specialists in strategy, payments, security and fraud, mobile technologies Author Thomas Lerner has been an adviser to banks, telecommunications and industrial companies since the 1990s and works in mobile business/payment in different projects with banks and telecommunications companies.
590 _aPara consulta fuera de la UANL se requiere clave de acceso remoto.
710 2 _aSpringerLink (Servicio en línea)
_9299170
776 0 8 _iEdición impresa:
_z9783658032500
856 4 0 _uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-658-03251-7
_zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942 _c14
999 _c307752
_d307752