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007			cr nn 008mamaa
008			150903s2013 gw | o |||| 0|eng d
020			_a9783642409752 _99783642409752
024	7		_a10.1007/9783642409752 _2doi
035			_avtls000362142
039		9	_a201509030630 _bVLOAD _c201405070325 _dVLOAD _y201402211043 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aHD62.6
100	1		_aOkpara, John O. _eeditor. _9347719
245	1	0	_aCorporate Social Responsibility : _bChallenges, Opportunities and Strategies for 21st Century Leaders / _cedited by John O. Okpara, Samuel O. Idowu.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013.
300			_axxxI, 296 páginas 16 ilustraciones _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aCSR, Sustainability, Ethics & Governance, _x2196-7075
500			_aSpringer eBooks
505	0		_aPart I: Conceptual Framework of CSR -- Part II: Global Challenges and Opportunities -- Part III: Sustainability: Implementing CSR in MNCs/MNEs, SMEs, and Family Business -- Part IV:  CSR in Higher Education Institutions around the World.
520			_aIn today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders. This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aIdowu, Samuel O. _eeditor. _9324197
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783642409745
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-642-40975-2 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c307935 _d307935