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| 001 | 308393 | ||
| 003 | MX-SnUAN | ||
| 005 | 20160429160212.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 150903s2013 gw | o |||| 0|eng d | ||
| 020 |
_a9783642380914 _99783642380914 |
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| 024 | 7 |
_a10.1007/9783642380914 _2doi |
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| 035 | _avtls000361405 | ||
| 039 | 9 |
_a201509030622 _bVLOAD _c201405070314 _dVLOAD _y201402210947 _zstaff |
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_aMX-SnUAN _bspa _cMX-SnUAN _erda |
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| 050 | 4 | _aHF5410-5417.5 | |
| 100 | 1 |
_aShin, Kwang-Yong. _eautor _9348292 |
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| 245 | 1 | 4 |
_aThe Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model / _cby Kwang-Yong Shin. |
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013. |
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| 300 |
_axii, 148 páginas 30 ilustraciones _brecurso en línea. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_acomputadora _bc _2rdamedia |
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| 338 |
_arecurso en línea _bcr _2rdacarrier |
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| 347 |
_aarchivo de texto _bPDF _2rda |
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| 490 | 0 |
_aSpringerBriefs in Business, _x2191-5482 |
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| 500 | _aSpringer eBooks | ||
| 505 | 0 | _aIntroduction -- Organization -- Implementation -- Marcom Manager’s Work: Communication Category -- The Working Model of Marcom Manager. | |
| 520 | _aThe book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented. | ||
| 590 | _aPara consulta fuera de la UANL se requiere clave de acceso remoto. | ||
| 710 | 2 |
_aSpringerLink (Servicio en línea) _9299170 |
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| 776 | 0 | 8 |
_iEdición impresa: _z9783642380907 |
| 856 | 4 | 0 |
_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-642-38091-4 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL) |
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