000			02131nam a22003615i 4500
001			309080
003			MX-SnUAN
005			20160429160244.0
007			cr nn 008mamaa
008			150903s2011 gw | o |||| 0|eng d
020			_a9783834961655 _99783834961655
024	7		_a10.1007/9783834961655 _2doi
035			_avtls000363409
039		9	_a201509030638 _bVLOAD _c201405070343 _dVLOAD _y201402211146 _zstaff
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050		4	_aHD28-70
100	1		_aHerzog, Philipp. _eautor _9349217
245	1	0	_aOpen and Closed Innovation : _bDifferent Cultures for Different Strategies / _cby Philipp Herzog.
250			_a2nd revised edition.
264		1	_aWiesbaden : _bGabler, _c2011.
300			_axx, 265 páginas 34 ilustraciones _brecurso en línea.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
520			_aMany firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783834926869
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-8349-6165-5 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c309080 _d309080