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001 | 314723 | ||
003 | MX-SnUAN | ||
005 | 20160429160806.0 | ||
007 | cr nn 008mamaa | ||
008 | 160108s2015 xxk| s |||| 0|eng d | ||
020 |
_a9781447166276 _9978-1-4471-6627-6 |
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035 | _avtls000414655 | ||
039 | 9 |
_y201601081054 _zstaff |
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050 | 4 | _aTA174 | |
100 | 1 |
_aKenyon, George N, _eautor. _9357267 |
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245 | 1 | 4 |
_aThe perception of quality : _bmapping product and service quality to consumer perceptions / _cGeorge N. Kenyon, Kabir C. Sen. |
264 | 1 |
_aLondon : _bSpringer London : _bSpringer, _c2015. |
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300 |
_aix, 265 páginas : _b53 ilustraciones |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_acomputadora _bc _2rdamedia |
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338 |
_arecurso en línea _bcr _2rdacarrier |
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347 |
_aarchivo de texto _bPDF _2rda |
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500 | _aSpringer eBooks | ||
505 | 0 | _aCreating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions. | |
590 | _aPara consulta fuera de la UANL se requiere clave de acceso remoto. | ||
700 | 1 |
_aSen, Kabir C, _eautor. _9357268 |
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710 | 2 |
_aSpringerLink (Servicio en línea) _9299170 |
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776 | 0 | 8 |
_iEdición impresa: _z9781447166269 |
856 | 4 | 0 |
_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-1-4471-6627-6 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL) |
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_c314723 _d314723 |