000			02348nam a22003375i 4500
001			315781
003			MX-SnUAN
005			20160429160902.0
007			cr nn 008mamaa
008			160108s2014 xxu| s |||| 0|eng d
020			_a9781493902774 _9978-1-4939-0277-4
035			_avtls000415240
039		9	_y201601081101 _zstaff
050		4	_aBF76.5
245	1	0	_aFashion branding and consumer behaviors : _bscientific models / _cedited by Tsan-Ming Choi.
264		1	_aNew York, NY : _bSpringer New York : _bSpringer, _c2014.
300			_aix, 151 páginas : _b13 ilustraciones
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aInternational Series on Consumer Science, _x2191-5660
500			_aSpringer eBooks
505	0		_aPreface -- I. Introduction and Review -- Fashion Branding and Consumer Behaviors: An Introduction -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research -- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective -- II. Analytical Modeling Research -- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market -- An Analysis of Fashion Brand Extensions by Artificial Neural Networks -- III. Empirical Studies -- “Domestic Made” or “Foreign Made” Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers -- Co-branding in Fast Fashion: the Impact of Consumers’ Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix -- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aChoi, Tsan-Ming, _eeditor. _9318970
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9781493902767
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-1-4939-0277-4 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c315781 _d315781