000			03400nam a22003375i 4500
001			317707
003			MX-SnUAN
005			20160429161038.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319117614 _9978-3-319-11761-4
035			_avtls000418928
039		9	_y201601110909 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aRevolution in marketing: market driving changes : _bproceedings of the 2006 academy of marketing science (ams) annual conference / _cedited by Harlan E. Spotts.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxxiii, 274 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
500			_aSpringer eBooks
505	0		_aDoctoral Colloquium: Consumer Behavior Issues, Part I -- Retailing: Store Environment and Image -- Consumer Behavior: Cultural Influences and Behavior -- Doctoral Colloquium: Consumer Behavior Issues, Part II -- Branding in the B2B Marketplace -- International Marketing Strategies -- Value Creation within a Service Dominant Logic for Marketing -- Excellence in Marketing Education and Innovative Teaching: Special Session -- The Internationalization of Marketing Education -- Pricing, Products & Packaging -- Organizational Learning and Market Orientation -- Impact of Technology on Consumer Behavior -- Decisions, Decisions -- Service Technology & Knowledge Management -- Consumer Communication & Decision Making -- Pricing, Service & Trust in B2B Relationship -- Advertising Issues -- Online Marketing Communications -- B2B Marketing in the New Electronic Environment -- Excellence in Marketing Education and Innovative Teaching: Revising the Marketing Curriculum -- Logistics Service: Strategic Implications -- Understanding the International Retail Customer -- Web Pricing and Product Sampling -- Managing B2B Relationships -- Consumption Under Uncertainty -- Cross-national Comparisons of Consumers -- Insights into Sales Management: Knowledge, Performance and Scale Development -- Channels, Logistics and Industrial Marketing Issues -- Service Satisfaction -- Advertising in the 21st Century -- Strategic Management in B2B Contexts -- Capabilities and Competitive Advantage -- CRM Issues -- Marketing & Society -- Strategic Marketing Issues -- Key Issues for the Marketing Educator -- Online Consumer Behavior -- International Marketing Ethics and Nonprofit Issues -- Foundations of Desire -- Customer Relationships Across Continents -- International Marketing Issues -- Purchase Behavior and Cross-selling of Services -- Online Advertising Effects -- Improving the Application of Research Methods -- International/Foreign Consumer Perspectives.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aSpotts, Harlan E, _eeditor. _9361347
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319117607
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-11761-4 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c317707 _d317707