000			02911nam a22003495i 4500
001			317907
003			MX-SnUAN
005			20160429161049.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319119274 _9978-3-319-11927-4
035			_avtls000418982
039		9	_y201601110909 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aNew meanings for marketing in a new millennium : _bproceedings of the 2001 academy of marketing science (ams) annual conference / _cedited by Melissa Moore, Robert S. Moore.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxix, 302 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aMarketing Education -- Teenage Purchasing Behavior -- Gaining an Edge in Marketing Strategy -- Exploring Retail Customer Behaviors -- Marketplace Behaviors -- Contemporary Issues in Channel Management -- Topics in Advertising Research -- Emerging Perspectives in Environmental Marketing -- Identity and Consumer Behavior -- Pricing Issues for the 21st Century -- Branding and TV Advertising -- Advertising and Promotion -- Current Issues in Marketing Ethics Research: Customer and Company Strategic Issues -- Conflict and Collaboration: Greenpeace and the Corporate World -- Multicultural Purchasing Behavior -- Consumer Behavior, Retailing, and the Internet -- Consumer Decision-Making Processes -- Marketing Management -- Fine tuning Retailer-Supplier Interactions -- Branding and Perception -- Export Marketing -- Perspectives on Salesperson Effectiveness and Commitment -- Consumer Behavior Theory -- Marketing Issues for the Future -- Current Issues in Marketing Ethics Research: International Dimensions -- Business-to-Business Marketing Trends -- Outstanding Marketing Teacher Program -- Current Topics in Services -- Emerging Issues in Internet Marketing and Consumer Behavior -- Contemporary Issues in Sports Marketing -- Research Methods -- Current Issues in Modeling and Measurement -- Influences on Service Customers’ Intentions: The Physical Environment, Satisfaction, and Value.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aMoore, Melissa, _eeditor. _9361599
700	1		_aMoore, Robert S, _eeditor. _9361600
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319119267
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-11927-4 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c317907 _d317907