000			04576nam a22003495i 4500
001			317928
003			MX-SnUAN
005			20160429161050.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319118062 _9978-3-319-11806-2
035			_avtls000418943
039		9	_y201601110909 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 2007 academy of marketing science (ams) annual conference / _cedited by Dheeraj Sharma, Shaheen Borna.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxix, 331 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aDoctoral Colloquium Session: Latest Methodological Considerations -- Retailing: Mood and Emotion in a Retail Setting -- Consumer Behavior: Consumers Perceptions of Corporate Social Responsibility -- Sports Marketing: Fan Avidity -- Doctoral Colloquium Session: Ethics, Covert Marketing, Church Marketing and Negative Rumor Mongering -- B2B and Relationship Marketing: Managing Channel Relationships for Success -- International/Multinational Marketing: Organizational Challenges in the Age of Globalization -- Services Marketing: Refining Relationships -- Excellence in Marketing Education and Innovative Teaching: The Many Facets of Learning -- Doctoral Colloquium Session: Sales, Relationship and Distribution Strategies -- Contributions to Retailing and Personal Selling -- Sports Marketing: Branding in Sports -- Marketing Strategy: Customer Relationship Management -- Consumer Behavior: Eeny-Meeny, Miney-Mo -- Doctoral Colloquium Session: Consumer Behavior Issues -- Service Marketing: Evaluating Service Technology -- Product and Brand Management: New Product Innovation -- Marketing Promotion and Communication: Consumer Responses to Promotional Effects -- Doctoral Colloquium Session: International Marketing and Cross-Cultural Research -- B2B and Relationship Marketing: New Perspectives in B2B Relationships.-  Supply Chain Management: Inter-organizational Issues in Supply Chain Management.-  Consumer Behavior: Transcending to a Higher Purpose: Spirituality, Charity, and Materialism -- Doctoral Colloquium Session: Internet Marketing Issues -- Consumer Behavior: Persuasion and Image -- International/Multinational Marketing: Values and Behavior in the Age of Globalization -- Selling and Sales Management: Improving Salesperson Effectiveness -- Service Marketing: Parsing Post-Purchase Behaviors -- Sports Marketing: Sponsorship -- Consumer Behavior: Desire and Readiness -- Marketing Strategy: Frontiers in Marketing Strategy -- Marketing Promotion and Communication: Factors Impacting Advertising Effectiveness -- International/Multinational Marketing: Brands and Choice in the Age of Globalization -- Service Marketing: Can We Relate? -- Marketing Strategy: Marketing Orientation -- Product and Brand Management: Brand Impression, Meanings, and Cross-Cultural Analyses -- Supply Chain Management: The Impact of Supply Chain Management on Firm Performance -- Service Marketing Competitive: Both Sides Now -- Sports Marketing Special Session: Psychology and Effective Media Utilization in Sports Marketing -- Electronic and Interactive Marketing: Understanding Online Transactions and Communications -- Product and Brand Management Special Session: Communicating with Product Design -- Retailing: Consumers Reactions to Technology in the Shopping Process -- Selling and Sales Management: Dealing with the Consequences of Salespersons’ Stress, Burnout, and Deviant Behavior -- Product and Brand Management: Brand Equity, Diagnosticity, and Defensive Strategies -- Electronic and Interactive  Marketing: Advances in Online and Hybrid Retailing -- Consumer Behavior: Consumer Roles and Rites.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aSharma, Dheeraj, _eeditor. _9361632
700	1		_aBorna, Shaheen, _eeditor. _9361633
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319118055
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-11806-2 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c317928 _d317928