000			03605nam a22003375i 4500
001			318195
003			MX-SnUAN
005			20160429161117.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319118482 _9978-3-319-11848-2
035			_avtls000418956
039		9	_y201601110909 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aCreating and delivering value in marketing : _bproceedings of the 2003 academy of marketing science (ams) annual conference / _cedited by Harlan E. Spotts.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxxiv, 280 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aBlueprinting and Strategy for Service Providers and Buyers -- Export Strategies and Global Markets -- Demographic Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in Global Markets -- Developments in Sales Management -- Advances in Research Methodology I -- e-Shopping and Website Loyalties -- The Internet, E-Commerce, and Marketing in LDCs -- EM Potpourri -- Marketing Implementation and Value Creation -- Ethics Responsibility -- Brand Issues: Image, Extensions and Relationships -- New Horizons in Business-to-Business Marketing -- Cross-Cultural Perspectives in International Marketing -- Advances in Research Methodology II -- Works-In-Progress: Ethics, Trust and Responsibility in a Dynamic Marketing Environment -- Controversial, Peer Recommendations, and Vulnerable Consumer Issues -- Modes of Online Value Creation -- Relationships and Trust in Buyer-Supplier Interactions -- New Trends in Education -- Price Promotion and Drivers on Customer Retentions -- How Consumers are Affected by Advertising and What They Believe as a Result -- Loyalty Issues -- Trust -- Commitment, e-Service Quality, Personal Value on Provider-Customer Relationships -- Behavioral Issues in Advertising, CRM, and Developing Economies -- Frameworks and Orientations for Investigating Retail Stores Images and C2C Dynamics -- Academy of Marketing Science Outstanding Teachers in Marketing -- CRM: Furthering Customer Relations -- Issues and Decisions in Emerging Markets -- The Contextual Interface of Online Consumption -- Emerging Issues in Business to Business Marketing -- Critical Evaluations of Educational Issues -- Chinese and Japanese Marketing Practices -- New Findings in Consumer Behavior and (Corporate) Brand Management -- Issues in Education -- Exploring Issues in Field Sales -- The Euro and the European Union: New Challenges for Marketing -- Cross-Cultural Comparisons -- Consumer Choice and Decision Making -- International Issues, Information Search, and Advertising -- Overseas Entry of SMEs, Service Marketers, and Joint Ventures -- Addendum to the 2002 Proceedings.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aSpotts, Harlan E, _eeditor. _9361347
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319118475
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-11848-2 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c318195 _d318195