000 02252nam a22003375i 4500
001 318369
003 MX-SnUAN
005 20160429161129.0
007 cr nn 008mamaa
008 160111s2015 gw | s |||| 0|eng d
020 _a9783319118826
_9978-3-319-11882-6
035 _avtls000418967
039 9 _y201601110909
_zstaff
050 4 _aHF5410-5417.5
245 1 0 _aProceedings of the 2002 academy of marketing science (ams) annual conference /
_cedited by Harlan E. Spotts.
264 1 _aCham :
_bSpringer International Publishing :
_bSpringer,
_c2015.
300 _axxiii, 230 páginas :
336 _atexto
_btxt
_2rdacontent
337 _acomputadora
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
_2rda
490 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6165
500 _aSpringer eBooks
505 0 _aPricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing on the ‘Net’ -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet and International Marketing -- Services -- Poster Presentations -- Variety-Seeking, Loyalty, and Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer Attitudes and Choice.
590 _aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700 1 _aSpotts, Harlan E,
_eeditor.
_9361347
710 2 _aSpringerLink (Servicio en línea)
_9299170
776 0 8 _iEdición impresa:
_z9783319118819
856 4 0 _uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-11882-6
_zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942 _c14
999 _c318369
_d318369