000			03465nam a22003495i 4500
001			318424
003			MX-SnUAN
005			20160429161133.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319118857 _9978-3-319-11885-7
035			_avtls000418968
039		9	_y201601110909 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 2000 academy of marketing science (ams) annual conference / _cedited by Harlan E. Spotts, H. Lee Meadow.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxxiv, 489 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aBuyer Behavior in International Markets -- Advertising and Consumer Behavior -- Customer Delivery Systems: From Mom and Pop to the WWW -- Managing Marketing Relationships Within and Across Firms -- Globalization: A Marketing Management Perspective -- The Active Service Consumer -- Service on the Edge -- The Outcome of Value Creation: Satisfaction & Patronage -- Satisfaction, Patronage, and Profitability: Is There a Retailing Relationship? -- Adding Value to Marketing Through Integration -- Vulnerable and At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing Fit? -- The Role of Information in Global Marketing -- Buyer Characteristics -- Marketing Alliances between Businesses and Nonprofits -- Globalization: Culture and Values -- Trends and Practices in the Government Environment -- Industrial Communications -- Understanding Evaluations in Ethical Decision Making -- Entrepreneurship, Innovation and Performance in Established Firms -- Globalization: Culture and the Media -- Marketing, Effectiveness, and the Integrated Curriculum -- Choice Models and Multivariate Methods -- Is Good Citizenship Good Business? Cognitive and Affective Dimensions of Buyer Behavior -- Electronic Commerce, Quality, and Public Policy -- Ethical Attitudes and Behaviors in Marketing Practices -- Marketing Across Cultures -- The Product and Price Components of Value -- Topic Tables: Marketing in the Millennium -- Marketing Mix Decisions in the Global Context -- Country Risks and Marketing Practices in the Global Context -- Measurement Issues in Service Marketing -- Building, Evaluating, and Benefiting from Corporate Citizenship and Codes of Ethics -- Entrepreneurship as it Relates to Networks, Alliances and Alternative Contexts -- Strategic Marketing Management -- Marketing Tools in Not-For-Profit Settings -- Latent Variable Interactions and IRT -- Country Risks and Marketing Practices in the Global Context (continued) -- Discussant Comments.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aSpotts, Harlan E, _eeditor. _9361347
700	1		_aMeadow, H. Lee, _eeditor. _9362309
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319118840
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-11885-7 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c318424 _d318424