000			03456nam a22003495i 4500
001			318580
003			MX-SnUAN
005			20160429161148.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319131627 _9978-3-319-13162-7
035			_avtls000419366
039		9	_y201601110914 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1994 academy of marketing science (ams) annual conference / _cedited by Elizabeth J. Wilson, William C. Black.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxxv, 455 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aEnhancing Learning in Advanced Marketing Courses -- Current Issues in Salesforce Management -- Consumer Information Processing: Display, Visual Stimuli, and Perceived Quality -- Methods and Logic of Theory Building and Assessment -- Marketing/Promoting Services: What is it the Customers Seek? -- Retail Shopping Behavior and Other Issues -- Comparative Marketing Studies -- Issues in Marketing Planning and Strategy -- Issues in Curriculum, Student Choice and Perception -- Exploring Models and Methods in Consumer Behavior -- Competitive Challenges in Global Markets -- Improving Quality and Relationships in Service Delivery -- Global Issues in Promotion Management -- Retailing Environment and Strategy -- Customer Retention in Service Industries -- Applied Research Methods -- Teaching Marketing Management Using the Theory of Competitive Rationality (Part 1) -- New Challenges in Industrial Marketing -- Methodological Issues and Advances in International Marketing -- Marketing Channels: Structural and Behavioral Dimensions -- Building Student Competencies -- The Influences of Peripheral Cues in Advertising -- Individual Differences and Consumer Attitudes and Behaviors -- Methods of Analysis of Marketing Data -- Euromarketing: Research in Progress and Present Issues -- Country-of-Origin Studies -- Product and Price Management -- Conceptual Marketing Issues and Some Applications in Europe -- Developing and Assessing Marketing Measures -- Green Marketing and Other External Influences to Marketing Strategy -- Issues in International Retailing -- NAFTA: Issues and Problems II -- Methods and Systems for Efficiency and Effectiveness in Marketing -- Perspectives in the Evaluation of Marketing Performance -- Gender, Ethics, and Advertising Effectiveness -- Nature of Services: Strategic Implications -- Marketing Channels Relationships -- Marketing Education Potpourri -- Consumer Choice Processes and Consumership -- Issues in Salesforce Motivation and Control.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aWilson, Elizabeth J, _eeditor. _9362508
700	1		_aBlack, William C, _eeditor. _9362509
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319131610
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-13162-7 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c318580 _d318580