000 01739nam a22003375i 4500
001 318663
003 MX-SnUAN
005 20160429161156.0
007 cr nn 008mamaa
008 160108s2015 gw | s |||| 0|eng d
020 _a9783319109664
_9978-3-319-10966-4
035 _avtls000418568
039 9 _y201601081155
_zstaff
050 4 _aHF5410-5417.5
245 1 0 _aMarketing horizons: a 1980's perspective :
_bproceedings of the 1980 academy of marketing science (ams) annual conference /
_cedited by Venkatakrishna V. Bellur.
264 1 _aCham :
_bSpringer International Publishing :
_bSpringer,
_c2015.
300 _axvi, 368 páginas :
336 _atexto
_btxt
_2rdacontent
337 _acomputadora
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
_2rda
490 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
500 _aSpringer eBooks
505 0 _aAutomotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.
590 _aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700 1 _aBellur, Venkatakrishna V,
_eeditor.
_9362654
710 2 _aSpringerLink (Servicio en línea)
_9299170
776 0 8 _iEdición impresa:
_z9783319109657
856 4 0 _uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-10966-4
_zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942 _c14
999 _c318663
_d318663