000			03446nam a22003375i 4500
001			319031
003			MX-SnUAN
005			20160429161227.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319130781 _9978-3-319-13078-1
035			_avtls000419341
039		9	_y201601110914 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1999 academy of marketing science (ams) annual conference / _cedited by Charles H. Noble.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxxii, 429 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aChoosy Consumers and Their Preferences -- Advances in Pricing Research -- Advertising -- Emerging Theoretical and Empirical Perspectives  for the 21st Century -- Cross-Functional Issues in Marketing Decision Making -- Experiential Applications in Consumer Behavior Education -- Researching International Markets -- Insights on Service, Quality, and Customer Satisfaction Issues -- Service Quality and Customer Loyalty -- Emerging Issues in Sales Management -- International Issues and New Directions in Marketing Ethics and Ecological Consumption -- International Services Marketing -- Affective Involvement and Consumption -- Increasing Research Efficiency Through Technology -- Predictors of Sales Performance -- Insights into Different Buying Processes -- New Information Technologies in Marketing Education: Current Perspectives -- Understanding What the Services Customer Wants -- Issues for Implementing a Market Orientation -- Behavioral Issues in Distribution Channels -- Internet and Other Promotions -- Perspectives on Organizational Learning -- Private vs. State Universities -- Assessing Functional Performance and Value in Business-to-Business Relationships -- Measurement Issues in Sales Management -- Building a Shopper’s Paradise -- The Changing Face of Public Policy -- Problems, Trends and Practices in Research -- Market Orientation and Innovation in Small Firms -- The Innovative Use of Cases in Marketing Education -- Understanding the International Marketplace -- Teaching Marketing Entrepreneurship -- Creative Approaches to Consumer Behavior Education -- Teaching Marketing -- Usefulness of Particular Measures in Research -- Issues in Developing International Marketing Programs -- Management Issues in a Dynamic Retail Marketplace -- Employees as Internal Customers and as Actors -- Marketing and Organizational Effectiveness -- Hospitality and Leisure Service Sectors -- International Marketing: A Public Policy & National Identity Focus -- Technology Marketing -- Perspectives on Product and Pricing Research.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aNoble, Charles H, _eeditor. _9363177
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319130774
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-13078-1 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c319031 _d319031