000			03292nam a22003495i 4500
001			319087
003			MX-SnUAN
005			20160429161233.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319130842 _9978-3-319-13084-2
035			_avtls000419343
039		9	_y201601110914 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1998 academy of marketing science (ams) annual conference / _cedited by John B. Ford, Earl D. Honeycutt, Jr.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxxix, 520 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aRole of Affect in Consumers’ Responses to Marketing Variables -- Trust: Relative or Relational Process? -- Theoretical and Methodological Issues in Services Marketing -- Issues in Marketing Education -- Macromarketing Issues -- Networking for Successful Entrepreneurial Marketing -- Retail Management Issues -- Marketing Channel Systems and Strategies -- Consumer Relationships: Motivation and Maintenance Strategies -- Theoretical and Practical Insights for Differentiating and Marketing Services -- Research on Cognitions -- Issues in Advertising Research -- Compass Points on the Relationship Strategy Map -- Strategic and Tactical Partnering in a Global Marketplace -- Market Orientation: Antecedents and Outcomes -- International Marketing Management Issues -- Database Marketing: Data Acquisition, Quality and Management -- Strategic Issues in Advertising and Promotion -- Marketing Products and Service Abroad -- Decision Making Process of the Marketing Entrepreneur -- Organizational Issues and Market Structure in Marketing Strategy -- Organizational Buying and Business-to-Business Marketing -- Marketing Strategy and Consumer Behaviors on the Web -- Exploring the Role of Communication in Service Marketing -- An Exploration of Values in Various Cultural Contexts -- New Contributions in Research Methodology -- Researching International Consumers/Customers -- Contemporary Issues in Advertising and Promotion -- Relationship Fluidity in Supply Chain Management -- Issues in Sales Training and Performance -- Perspectives on Marketing Orientation -- Research on Shopping Behavior -- International, Social and Macro Marketing Issues -- Research Methods -- Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues -- Marketing Management, Services Marketing and Retailing Issues.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aFord, John B, _eeditor. _9363258
700	1		_aHoneycutt, Jr., Earl D, _eeditor. _9363259
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319130835
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-13084-2 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c319087 _d319087