000			03082nam a22003495i 4500
001			319311
003			MX-SnUAN
005			20210719102645.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319131412 _9978-3-319-13141-2
035			_avtls000419359
039		9	_y201601110914 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1997 academy of marketing science (ams) annual conference / _cedited by Elizabeth J. Wilson, Joseph F. Hair, Jr.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxx, 350 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aPoster Session -- Destination Branding -- Measuring Consumer Responses to Marketplace Stimuli -- Innovation in Marketing Instruction -- Ethical Issues in Marketing -- Developing Measurement Tools for Global Marketing -- Supplier Satisfaction or Satisficing? -- Using the Internet and World Wide Web in the Marketing Classroom -- Customer Satisfaction Research Topics -- Relationship Marketing and Strategic Alliances -- Creating Ethical Compliance Systems in Marketing Organizations -- Strategic Issues in Global Marketing -- The Role of Value in Marketing Management -- Salesforce Performance -- The Marketer as Entrepreneur -- Ethics and the Marketing Educator -- Advertising at the Crossroads: The Emerging Challenges -- Retail Channel Climates: The Heat is On -- Continuing Controversies on Ethical Issues in Global Marketing Management -- Branding, Country of Origin, and Control Issues in Global Marketing -- Issues in Sales Management -- Developing and Managing Products -- Antecedents and Consequences of Marketing Strategies -- Cross-Functional Issues in the Market-Oriented Firm -- Issues in Global Marketing Management -- Sales Management -- Strategic Marketing for the 21st Century -- The Internet and Marketing Pedagogy -- Strategic and Managerial Issues in Services Marketing -- Current Issues in Research Methodology -- Information Technology and the Future of Marketing Communications -- Issues in Technology and the Internet -- Consumer Behavior in a Services Context: Quality, Satisfaction, Switching -- Global Distribution and Logistics -- Nonpersonal Communication Strategies.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aWilson, Elizabeth J, _eeditor. _9362508
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319131405
700	1		_9436498 _aHair, Joseph F., _cJr., _d1944- _eeditor.
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-13141-2 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c319311 _d319311