000			05412nam a22003375i 4500
001			319337
003			MX-SnUAN
005			20160429161251.0
007			cr nn 008mamaa
008			160108s2015 gw | s |||| 0|eng d
020			_a9783319109121 _9978-3-319-10912-1
035			_avtls000418551
039		9	_y201601081155 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aMarketing dynamism & sustainability: things change, things stay the same… : _bproceedings of the 2012 academy of marketing science (ams) annual conference / _cedited by Leroy Robinson, Jr.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axLv, 836 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aInternational Consumer Behavior -- Managing Performance in a Sustainable Environment -- Music, Athletes, Simplicity and Organizational Engagement -- Creating Unique Marketing Approaches -- Mood, Religion and Market Orientation -- Exploring the On-line Consumer -- The Online Learning Environment: Delivering Quality? -- Management and Marketing Collaboration I -- Mixing Old and New Media: Insights into Media Selection -- Online Behavior and Value Creation -- Ethics Marketing: Understanding -- Potpurri des Services -- Marketing Buzz and Advertising Copy -- Strategic Marketing Management -- Using Private Labels and Store Atmospheric as Heuristics -- Social Media and Consumer Attitudes -- Conceptualization of Value Co-creation -- The Study of Marketing Institutions -- Managing the Customer Service Experience -- Value Co-creation: Consumer Interactions and Technology -- Branding and Shoppers -- Brands, Governments and Corporations -- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists -- Consumers' Ethical Evaluations and Behaviors -- How Advances in Technology and Sustainability are Changing the Retail Landscape -- Sustainability in the Apparel Supply Chain -- Materialism and Conspicuous Consumption -- Value Co-creation and Digital Environment -- Going "Green" and the Effects on Consumer Evaluations -- Brands and Consumers -- Latin American Marketing Issues II -- Value Co-creation for Firms, Services, and Markets -- Issues in New Technology Usage -- Pedagogical Techniques and the Role of Students in Marketing Education -- Marketing's Role in Supply Chain Success -- Assessing Student Learning & Required Skills -- Celebrity Endorsements and Celebrity Brands -- What Does Brand Image Tell US About Brand Stability? -- Research Frameworks, Influences, and Sustainability Trends -- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals -- Consumer Decision-Making and Learning -- Product and Branding Issues -- Achieving a Sustainable Supply Chain -- Consumer Welfare and Marketing Promotions -- The Challenge of Setting Prices and the Impact of the Firm -- Social Marketing Research: Measures, Analyses, and Implication Issues -- New Frontiers in Marketing Communication -- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior -- Entrepreneurs, Networks and Success -- International Branding -- The Teaching of Social Media Marketing -- Social Media -- Perspectives on Source Effects -- Corporate Social Responsibility -- Buyers and Sellers -- Intelligence and Salesperson's Effectiveness -- Understanding Customer Loyalty and Customer Value Perceptions -- When Consumers Get Emotional -- Corporate Social Responsibility: Social and Sustainable Marketing -- Managing Supply Chain Relationships -- Exploring the On-line Offering -- eCommerce II -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Marketing Theory and Strategy -- Managing Complexity and Risk in Supply Chains -- Young Consumers -- Consumer Identity and Sense of Self -- Consumer Response to Product Texture, Packaging and Process -- eCommerce I -- Retailing in the Digital Age and Global Marketplace -- Consumer Emotion and Empowerment -- Management and Marketing Collaboration II -- Internationalization and Methodology -- Organizational Technology Usage -- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology -- Cross Cultural Consumer Behavior -- Research Issues in Branding, Proliferations and Segments -- Understanding Retail Employees and Their Impact on Sales Performance -- Orientations, Norms and Experiences -- Issues on Consumer Motivation -- Latin American Marketing Issues I -- Emotions, Intentions and Impulses -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Outstanding Marketing Teacher Award Winners' Presentations.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aRobinson, Jr., Leroy, _eeditor. _9362653
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319109114
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-10912-1 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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