000			02681nam a22003375i 4500
001			319370
003			MX-SnUAN
005			20160429161254.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319131474 _9978-3-319-13147-4
035			_avtls000419361
039		9	_y201601110914 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1995 academy of marketing science (ams) annual conference / _cedited by Roger Gomes.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxviii, 332 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aHigh Technology and Computers in the Global Environment -- Advertising: Images and Differential Effects -- Pricing and Product/Brand Mangement -- Buyer Behavior and Consumer Issues -- Macromarketing and Public Policy -- Similarity, Schematicity, and Choice Clustering in Consumer Behavior -- The Marketing Concept Revisited -- Exploring Consumption Behavior Differences and Asymmetries Between Groups -- Retail Patronage and Perceived Value Across Cultures -- Strategy, Strategic Orientation, and Strategic Response -- Global Marketing Strategy -- Sales Motivation and Compensation -- Selling and Sale Management -- Free Trade and International Marketing Strategy -- Conceptual & Modeling Issues in Services Marketing -- Quantitative Methods -- Country-of-Origin and Ethnocentrism -- Emerging Issues in Professional Services Marketing -- Elements of Channel Relationships -- Positioning in Channel Relationships -- Advances in Research on Marketing of Industrial Services -- Non-Quantitative Methods -- Macromarketing in the Global Environment -- Inventory, Price and Sales Management in the Retailing Environment -- Research Areas in Channel Relationships -- Market Entry and Internationalization -- Strategic Options and Related Organizational Issues -- Marketing Education Issues.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aGomes, Roger, _eeditor. _9363621
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319131467
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-13147-4 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c319370 _d319370