000			02933nam a22003495i 4500
001			319711
003			MX-SnUAN
005			20160429161320.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319173115 _9978-3-319-17311-5
035			_avtls000420663
039		9	_y201601110949 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1995 world marketing congress / _cedited by K. Grant, I. Walker.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axi, 554 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aThe Olympics and the Marketing of Sports -- International Trade, Joint Ventures and Related Strategies -- Macro/Environmental/Ethics/Quality-of-Life Marketing: Ethics, Health Public Policy, and International Market Segmentation -- Theoretical Concepts and Practical Applications -- Macro/Environmental/Ethics/Quality-of-Life Marketing: Marketing and Environment -- Selling and Sales Management Issues: Strategic Issues in Sales Management -- Cross Cultural Issues in Consumer Behavior: Special Topics -- Developments in Marketing Research: New Directions in Marketing Research -- Pricing and Countertrade (Pricing & Barter) -- Services Marketing Track: Management Issues in Services Marketing -- Contemporary Issues in Asian/Pacific Markets -- Channels of Distribution, Strategic Alliances and Direct Marketing -- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior -- Development in Marketing Research: Analytical Techniques: New Applications -- Relationship Marketing: Sex, Service Quality and Customer Satisfaction -- Challenges of Marketing and Economic Development: Contemporary Issues -- Channels of Distribution, Strategic Alliances, and Direct Marketing: Building Strategic Alliances -- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior -- Issues in International Retailing: Contemporary Issues in Retailing -- The Olympics and the Marketing of Sports: Sponsorship -- Relationship Marketing: A New Philosophy for Marketing or a New Function.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aGrant, K, _eeditor. _9364105
700	1		_aWalker, I, _eeditor. _9364106
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319173108
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-17311-5 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c319711 _d319711