000			01994nam a22003495i 4500
001			319923
003			MX-SnUAN
005			20160429161332.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319144368 _9978-3-319-14436-8
035			_avtls000419748
039		9	_y201601110919 _zstaff
050		4	_aQA276-280
100	1		_aChapman, Chris, _eautor. _9354321
245	1	0	_aR for marketing research and analytics / _cChris Chapman, Elea McDonnell Feit.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axviii, 454 páginas : _b108 ilustraciones, 54 ilustraciones en color.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aUse R!, _x2197-5736
500			_aSpringer eBooks
505	0		_aWelcome to R -- The R Language -- Describing Data -- Relationships Between Continuous Variables -- Comparing Groups: Tables and Visualizations -- Comparing Groups: Statistical Tests -- Identifying Drivers of Outcomes: Linear Models -- Reducing Data Complexity -- Additional Linear Modeling Topics -- Confirmatory Factor Analysis and Structural Equation Modeling -- Segmentation: Clustering and Classification -- Association Rules for Market Basket Analysis -- Choice Modeling -- Conclusion -- Appendix: R Versions and Related Software -- Appendix: Scaling up -- Appendix: Packages Used -- Index.  .
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aFeit, Elea McDonnell, _eautor. _9364383
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319144351
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-14436-8 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c319923 _d319923