000			03175nam a22003495i 4500
001			320000
003			MX-SnUAN
005			20160429161340.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319173566 _9978-3-319-17356-6
035			_avtls000420678
039		9	_y201601110950 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aGlobal perspectives in marketing for the 21st century : _bproceedings of the 1999 world marketing congress / _cedited by Ajay K. Manrai, H. Lee Meadow.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxxii, 505 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aInternational Channel Structure and Strategy -- Marketing Research I -- Services Marketing I -- Current Issues in European Marketing I -- Current Issues in Asia, Australia and New Zealand Marketing I -- Communication and Promotion Strategy I -- Consumer Behavior I -- International/Multicultural Marketing I -- Strategic Issues in Marketing Channels Strategy -- Marketing Research II -- Communication and Promotion Strategy II -- Service Marketing II -- Cross-Cultural Marketing I -- Relationship Marketing I -- International/Multicultural Marketing II -- Marketing Strategy I -- Services Marketing III -- Consumer Behavior II + Business-to-Business Marketing I -- Marketing Strategy II -- Direct and Interactive Marketing -- Cross-Cultural Marketing II -- Consumer Behavior III, Commerce and Culture + Relationship Marketing II -- Management and Consumer Issues in Retail Environment -- Product Strategy, Innovation and Technology I -- Consumer Behavior IV, Countries, Cultures, and Markets -- Current Issues in Asia, Australia and New Zealand Marketing III -- International/Multicultural Marketing III -- Current Issues in Asia, Australia and New Zealand Marketing IV -- Current Issues in European Marketing II -- Consumer Behavior V -- International/Multicultural Marketing IV -- Relationship Marketing III -- Product Strategy, Innovation and Technology II -- Watching Sports, Dressing Well, and Keeping Customers Loyal -- Marketing Strategy III -- Cross-Cultural Marketing III -- New Innovations in Marketing Education -- Sales Management -- International/Multicultural Marketing V -- Current Issues in Asia, Australia and New Zealand Marketing V -- Relationship Marketing IV.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aManrai, Ajay K, _eeditor. _9364169
700	1		_aMeadow, H. Lee, _eeditor. _9362309
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319173559
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-17356-6 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c320000 _d320000