000			03044nam a22003495i 4500
001			320165
003			MX-SnUAN
005			20160429161403.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319173832 _9978-3-319-17383-2
035			_avtls000420687
039		9	_y201601110950 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1998 multicultural marketing conference / _cedited by Jean-Charles Chebat, A. Ben Oumlil.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxix, 538 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aMulticultural Issues in Asia: Part I -- Multicultural Marketing Issues in Africa: Part I -- Cultural Effects on Marketing Strategies: Implications for Turkey -- Issues in Multicultural Market Segments -- Quality-of-Life Issues in Multicultural Marketing Contexts -- The Impact of Culture on Promotional Strategy -- New Approaches to the Understanding of Japanese Consumers and Marketing -- Multi-Cultural Issues in Advertising -- Entry Strategies in Emerging Markets of Asia and Africa -- African-American Consumers Behavior -- Multicultural Services Marketing -- Asian-American Markets: Strategic Issues and Insights -- Multicultural Marketing Issues in Africa: Part II -- Cultural Effects: Markets of Eastern European/Middle East Countries -- Marketing Ethics: Research in Progress -- Multicultural Issues in Retailing -- Multicultural Research Methodology -- Issues in Marketing to Hispanic-American Consumers -- Multicultural Issues in Business-to-Business Marketing -- Multicultural Perceptual Differences and Strategic Tools -- Multicultural Issues in Sales Management -- Healthcare Marketing -- Marketing to African-American Consumers -- Issues in Advertising and Marketing Research in Japan -- Canadian Perspectives on Culture and Ethnicity in Marketing Management -- Multicultural Issues in Asia: Part II -- Multicultural Marketing Issues in Africa: Work-in-Progress -- Business-to-Business Marketing: Work in Progress -- The Role of Culture in Marketing: Canadian Perspectives -- Multicultural European Issues in Marketing -- Multicultural Issues in Australia and New Zealand.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aChebat, Jean-Charles, _eeditor. _9364699
700	1		_aOumlil, A. Ben, _eeditor. _9364700
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319173825
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-17383-2 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c320165 _d320165