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001 | 320222 | ||
003 | MX-SnUAN | ||
005 | 20160429161406.0 | ||
007 | cr nn 008mamaa | ||
008 | 160111s2015 gw | s |||| 0|eng d | ||
020 |
_a9783319173924 _9978-3-319-17392-4 |
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035 | _avtls000420690 | ||
039 | 9 |
_y201601110950 _zstaff |
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050 | 4 | _aHF5410-5417.5 | |
245 | 1 | 0 |
_aMinority marketing: issues and prospects : _bproceedings of the 1987 minority marketing congress / _cedited by Robert L. King. |
264 | 1 |
_aCham : _bSpringer International Publishing : _bSpringer, _c2015. |
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300 | _axv, 161 páginas : | ||
336 |
_atexto _btxt _2rdacontent |
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337 |
_acomputadora _bc _2rdamedia |
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338 |
_arecurso en línea _bcr _2rdacarrier |
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347 |
_aarchivo de texto _bPDF _2rda |
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490 | 0 |
_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165 |
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500 | _aSpringer eBooks | ||
505 | 0 | _aForeword -- Plenary Session -- Issues in Methodology -- Consumer Behavior,- Minorities and Advertising and Promotion -- Minority Enterprises. | |
590 | _aPara consulta fuera de la UANL se requiere clave de acceso remoto. | ||
700 | 1 |
_aKing, Robert L, _eeditor. _9364786 |
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710 | 2 |
_aSpringerLink (Servicio en línea) _9299170 |
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776 | 0 | 8 |
_iEdición impresa: _z9783319173917 |
856 | 4 | 0 |
_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-17392-4 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL) |
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_c320222 _d320222 |