000			03101nam a22003375i 4500
001			320274
003			MX-SnUAN
005			20160429161409.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319173955 _9978-3-319-17395-5
035			_avtls000420691
039		9	_y201601110950 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1996 multicultural marketing conference / _cedited by Pravat K. Choudhury.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axv, 389 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aCreating Brand Names: Strategic and International Considerations -- Consumer Behavior in East/West Cultures -- Intercultural Communication within Multinational Marketing Firms -- Antecedents of Marketing Adoption -- Empirical Investigation of the Determinants of Marketing Sarawak’s Heritage as a Tourist Destination -- Are Perceptions of Personal Selling the Same in Singapore as Those in the U.S.? -- Purchasing Decisions Among Black and White Families for Selected Products in Durham, North Carolina -- Psychological Influences on African American Compulsive Gambling Behavior -- Ethnicity and Lottery Ticket Purchase -- Ethnocentric Tendencies and Consumer Purchase Behavior in Central and Eastern Europe -- Cultural Differences in the Appreciation of Art Periods and Art Forms -- Consumers’ Perceptions of Uni- and Bi-National Products -- An Examination of the Impact of Closing Techniques and Buyer Gender on Attitude Toward the Salesperson -- Training Multicultural Sales Managers -- How Appealing are Sales Careers? -- Impact of Shortening International Product Life Cycle -- Religion: The Determining Factor in Constructing Global Marketing Strategies -- A Study of Employee Satisfaction with HMO Services at a Historically Black University -- Predictive Factors of Abortion Attitudes Between Whites and Blacks -- Health Care: A Competitive Environment -- Malaysian Consumers Attitudes and Purchases Toward Local vs. Foreign Made Products -- Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families -- Consumer Attitudes Toward Advertising: Does Culture Matter? -- International Advertising: Using Hofstede’s (1980) Framework as a Basis for Standardization.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aChoudhury, Pravat K, _eeditor. _9364858
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319173948
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-17395-5 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c320274 _d320274