000			01803nam a22003375i 4500
001			320398
003			MX-SnUAN
005			20160429161415.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319169767 _9978-3-319-16976-7
035			_avtls000420558
039		9	_y201601110948 _zstaff
050		4	_aHF5410-5417.5
245	1	4	_aThe 1980’s: a decade of marketing challenges : _bproceedings of the 1981 academy of marketing science (ams) annual conference / _cedited by Venkatakrishna V. Bellur.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axviii, 345 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aPreface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aBellur, Venkatakrishna V, _eeditor. _9362654
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319169750
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-16976-7 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c320398 _d320398