000			02065nam a22003735i 4500
001			320624
003			MX-SnUAN
005			20160429161428.0
007			cr nn 008mamaa
008			160111s2016 gw | s |||| 0|eng d
020			_a9783319170282 _9978-3-319-17028-2
035			_avtls000420572
039		9	_y201601110948 _zstaff
050		4	_aHF54.5-54.56
100	1		_aTurban, Efraim, _eautor. _9361676
245	1	0	_aSocial commerce : _bmarketing, technology and management / _cEfraim Turban, Judy Strauss, Linda Lai.
250			_a1st ed. 2016.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2016.
300			_axxi, 320 páginas : _b52 ilustraciones
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aSpringer Texts in Business and Economics, _x2192-4333
500			_aSpringer eBooks
505	0		_aIntroduction to Social Commerce -- Tools and Platforms for Social Commerce -- Supporting Theories and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics -- Social Shopping: Concepts, Benefits, and Models -- Social Customer Service and CRM Contents -- The Social Enterprise: From Recruiting to problem Solving and Collaboration -- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming -- Strategy and Performance Management in Social Commerce -- Implementing Social Commerce Systems.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aStrauss, Judy, _eautor. _9214597
700	1		_aLai, Linda, _eautor. _9365376
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319170275
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-17028-2 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c320624 _d320624