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001			320739
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007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319170558 _9978-3-319-17055-8
035			_avtls000420581
039		9	_y201601110948 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1989 academy of marketing science (ams) annual conference / _cedited by Jon M. Hawes.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxx, 683 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aConsumer Behavior and Addiction -- An Exploratory Investigation into the Relationship between Evoked Set Decisions and Final Purchase Choice -- Antecedents of Behavior Change -- Achieving Satisfaction with a Long-Term Service -- Using Fear Appeals for AIDS Prevention -- Measuring the Effectiveness of Emotional Commercials -- A Proposed Theoretical Model for Dyadic Marketing -- Bases for the Formation of Product Gender Images -- An Empirical Investigation of the Relationship between Product Familiarity and Perceived Risk -- Evidence of a New Brand’s Success -- Deviation from Price Expectation -- Life Begins when the Kids Leave Home and the Dog Dies -- A Health Oriented Explanation for Snacking Behavior -- Lifestyle Research in the Context of Household Economic Behavior -- An Exploratory Empirical Inquiry into Consumer Logistics -- The Diffusion of Innovations -- An Empirical Study of the Relationship between Personal Values and Innovative Purchasing Behavior -- A Study of the Diffusion, Acceptance, and Marketing of Credit Cards in the Middle East -- What is Time?: An Empirical Exploratory Investigation -- Debt Swap for Education -- The Interplay between Consumption and Politics in the Polish Economy -- The Mauiladora Program -- The U.S. Canada Free Trade Pact -- Global Branding Policies by the Big Three Soapmakers -- International Marketing Strategies of the U.S. Fast Food Franchises -- Global Sourcing -- Organizational Commitment and International Competitiveness -- Swedish Consumers Attitudes towards Imported Products -- A Comparative Study of How the U.S. Products are Ranked by Canadian and Turkish Customers -- Individual Differences Moderators of Country-of-Origin Effect on Product Evaluations -- Consumer Satisfaction with Foreign and Domestic Products -- Foreign vs. Local Tourist Attitudes Toward Food Vending Places in Singapore -- Franchising of U.S. Fast Food Chains in Hong Kong -- Building Exporting Capabilities -- Accelerated Change in the Pacific Rim -- Aspects of Outshopping -- Foreign Direct Investment in the U.S. -- Environmental Factors and Wholesaler Structure in Nigeria -- International Marketing: The Perils of Causal Reasoning from Single Instances -- An Evaluation of the Current Export Marketing Practices of United States Firms -- Exporting Market Share Analysis -- The Relationship between Managerial Characteristics and Exporting Behavior -- A Model of Marketing Strategy for Export Trading Companies -- Client-Sponsored Marketing Project Courses -- Internationally-Oriented Marketing Curriculum Development -- A Guide on the Design, Selection, and Implementation of Marketing Simulation for the Classroom -- Marketing’s Greatest Challenge -- An Examination of Demographic Variables Associated with Ethical Behaviors and Perceptions of Retailers -- Conjoint Analysis as a Methodological Approach in Ethics Research -- An Overview of Ethical Considerations in Industrial Marketing -- An Update on the Definition of Marketing -- An Investigation of Marketing Educators’ Activities and Perceptions Regarding Teaching and Research -- The Language of Marketing -- Examination Procedures in Marketing Education -- A Study of the Effects on Buyer’s Choice between Different Price Incentives -- An Exploratory Study on Consumers’ Attitudes Toward Rebates -- Retailers Perception of In-Store Customers’ Attitude Toward Rebates -- Retailer Perception of In-Store Customer Responsibility -- Self-Image of Elderly and Non-Elderly Consumers -- The Product Warranty Audit -- Segmenting the Transit Bus Market -- Marketing when Payment is Voluntary -- Spurious Awareness in the Wine Industry -- Assessing the Descriptive Accuracy of Three Theories of Long-Term Profitability for a Service Industry -- The Effect of Celebrity Endorsement Announcements on Stock Prices -- A Comparison of Forecasting Methods for Estimating the Sales of a Retail Firm -- Consumer Incentives Programs -- Is the Marketing Concept Short-Term Oriented -- Marketing Inertia -- An Examination of the Focus Strategy -- The First Client Abroad -- Organizational Life Cycle Theory -- Characteristics of the Principal Influencer in Organizational Buying Committees -- A Note on the Relationship between Advertising and Sales -- Marketing Strategy Implications of Consumer Preferences for Downtown Housing -- What is Important to Whom -- A Model of the Buying Center Decision Making Process -- Self Concept Effects on Marketing Performance as Related to Job Satisfaction -- Relative Effects of Expectancy and Commitment of Salespeople’s Work Outcomes -- Personal Selling -- Trade Shows as an Industrial Promotion Tool -- Characteristics Discriminating Job Satisfied Retail Salespersons -- Suggestion Selling in the Fast Food Environment -- Jung’s Type Theory -- A Conceptual Framework of Functional Conflict in Marketing Channels -- External Dependency and Evolution in Marketing Channels -- Using Game Theory to Model Channel Relationships -- How Marketing-Oriented are the Pricing Practices of Industrial Service Providers? -- Purchase Behavior by Commodities Buyers -- Negotiator Personality and Concession Perceptions in Shipper-Motor Carrier Negotiations -- An Examination of North American Leading Edge Logistics -- The Battle Against Counterfeit Products -- A Model of Conflict Comparison between International and Domestic Channels -- Fish Distribution System -- Distribution and Sales Management Strategies Related to International Involvement Levels -- An Empirical Analysis of Brand Label, Unit Price, and Package Size as Determinants of Product Value for Frequently Purchased Consumer Packaged Goods -- Older Female Apparel Consumers -- Direct Product Profit -- Product Strategies and the Perceived Competitive Situation -- A Closer Look at Customer Service -- Dynamics of Service Encounters -- Service Quality -- Marketing New Services -- Physician, Heal Thyself -- Identifying Consequential and Speculative Opportunities in the Health Care Industry -- Perceived Quality in Health Care Service Consumption -- Information Sources for Strategic Planning in Primary Care Facilities -- Healthcare Services Consumerism Among Older Persons -- Exploring the Relationship between Healthcare Services Satisfaction -- Profiling the Older Healthcare Services Consumer Activist -- The Relative Importance of Various Factors in the Selection of Privately Funded Long Term Health Care Facilities -- The Structure of Customer Complaint Behavior in the Airline Industry -- Perceptions Towards Implementation of Microcomputers -- Use Segmentation of the Local TV News Audience -- Site Selection Analysis in Tourism -- Increasing ATM Utilization -- Image Variables as Discriminating Factors -- Marketing Higher Educational Institutions to Academically Talented Students -- Consumer Satisfaction in Higher Education -- Service Provider and Receiver Perceptual Gap Analysis for Effective Dental Specialist Services Marketing -- Retail Pharmacy Patronage -- Attribute Category Importance in Stimulating Interest and Intention to Use a New Service -- Determining the Optimal Promotional Mix for Health Care Cost Containment Systems -- An Exploration of the Use of Chronometric Methodology in Mapping Automatically Activated Cognitive Associations -- The Validity of Alternative Measures of Attribute Importance -- A Model for Researching Computer Assisted Cutoff Process -- Reducing Spurious and Uniformed Response by Means of Respondent Warnings -- Coupon Usage by Chinese Consumers -- Assessing and Managing Hispanic Markets in the U.S.
505	0		_a-- Hispanic Consumer Behavior, Ethnic Identity, and Ethnic Origin -- Ebonics and Advertising to the Black Consumer -- Estimated Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix -- A Conceptual Framework for Examining Color Preference, Importance and Categorization in Multiattribute Context -- Expert Systems -- Marketing and Economic Development -- Are Market Performance Discriminators of Consumer and Industrial Products Similar? -- The Tasks of Strategic Market Management -- A Methodology for the Joint Analysis of Moral Choice and Transshipment -- Relative Attractiveness of Rewards to Singaporean Salespersons -- Marketing for Product Use -- Characteristics of an Adopting Unit and Implementation of an Innovation -- Advertising Practices of Industrial Manufacturers -- Product-Discontent, Incidence of Complaints and Rights Awareness Among Middle-Class Consumers -- Life Style Segmentation in a Service Industry -- Marketing of Health Care Services -- Evaluating the Relevance of Marketing to Social Welfare Service Organizations -- Image as a Strategic Tool for Service Marketers -- Analyzing the Performance of Mass Transit Systems -- Frequent Flyer Programs -- High Tech Service Innovativeness -- Interactive Services Marketing.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aHawes, Jon M, _eeditor. _9365520
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319170541
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-17055-8 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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