000			03027nam a22003375i 4500
001			320966
003			MX-SnUAN
005			20160429161442.0
007			cr nn 008mamaa
008			160111s2016 gw | s |||| 0|eng d
020			_a9783319186962 _9978-3-319-18696-2
035			_avtls000421093
039		9	_y201601110955 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aCultural perspectives in a global marketplace : _bproceedings of the 2010 cultural perspectives in marketing conference / _cedited by Dheeraj Sharma.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2016.
300			_axii, 144 páginas : _b10 ilustraciones, 4 ilustraciones en color.
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aSession 1.1: Cultures, Regions, and Identity -- Session 1.2: Cross-Cultural Ethics and Social Responsibility -- Session 2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business-to-Business Marketing across Cultures -- Session 4.1: Cross-Cultural Research Methodology -- Session 4.2: Marketing of Services across Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product Management across Cultures: Selected Issues -- Session 5.3: Pedagogical Topics (I) -- Session 6.1: Consumer Behavior across Cultures (II) -- Session 6.2: Special Session: trust in exchange dyads -- Session 6.3: Pedagogical Topics (II) -- Session 7.1: Global Brands and Brand Equity -- Session 7.2: Country-of-Origin and E-Loyalty -- Session 8.1: Professional Topics -- Session 8.2: Special Session: International Cultural Issues in Pricing Strategy -- Session 8.3: Cross-Cultural Integrated Marketing Communications -- Session 9.1: Culture and Brand Personality -- Session 9.2: Some Important Effects of Globalization on Advertising and the Advertising Industry in French Speaking Nations -- Session 9.3: Consumer Behavior across Cultures (IV) -- Session 10.1: Marketing Education across Cultures -- Session 11.1: Consumer Behavior across Cultures (III) -- Session 11.2: Social, Complaining and Not-for-Profit Marketing -- Session 11.3: Travel and Tourism Marketing (I) -- Session 12.1: Travel and Tourism Marketing (II) -- Session 12.2: Culture and Marketing Strategy.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aSharma, Dheeraj, _eeditor. _9361632
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319186955
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-18696-2 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c320966 _d320966