| 000 | 01841nam a22003495i 4500 | ||
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| 001 | 321069 | ||
| 003 | MX-SnUAN | ||
| 005 | 20160429161446.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160111s2016 gw | s |||| 0|eng d | ||
| 020 |
_a9783319169347 _9978-3-319-16934-7 |
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| 035 | _avtls000420545 | ||
| 039 | 9 |
_y201601110948 _zstaff |
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| 050 | 4 | _aHF5410-5417.5 | |
| 245 | 1 | 0 |
_aProceedings of the 1979 academy of marketing science (ams) annual conference / _cedited by Howard S. Gitlow, Edward W. Wheatley. |
| 264 | 1 |
_aCham : _bSpringer International Publishing : _bSpringer, _c2016. |
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| 300 |
_axvi, 401 páginas : _b34 ilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_acomputadora _bc _2rdamedia |
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| 338 |
_arecurso en línea _bcr _2rdacarrier |
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| 347 |
_aarchivo de texto _bPDF _2rda |
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| 490 | 0 |
_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165 |
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| 500 | _aSpringer eBooks | ||
| 505 | 0 | _aPreface -- Foreword -- Consumer Behavior -- Distribution -- International Marketing -- Marketing Communications -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Traditional -- Product, Planning and Development -- Social, Governmental, Ethical/Marketing Theory and History -- Research in Progress -- Miscellaneous Papers. | |
| 590 | _aPara consulta fuera de la UANL se requiere clave de acceso remoto. | ||
| 700 | 1 |
_aGitlow, Howard S, _eeditor. _945422 |
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| 700 | 1 |
_aWheatley, Edward W, _eeditor. _9365969 |
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| 710 | 2 |
_aSpringerLink (Servicio en línea) _9299170 |
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| 776 | 0 | 8 |
_iEdición impresa: _z9783319169330 |
| 856 | 4 | 0 |
_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-16934-7 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL) |
| 942 | _c14 | ||
| 999 |
_c321069 _d321069 |
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