000			01962nam a22003495i 4500
001			321122
003			MX-SnUAN
005			20160429161449.0
007			cr nn 008mamaa
008			160111s2015 gw | s |||| 0|eng d
020			_a9783319169378 _9978-3-319-16937-8
035			_avtls000420546
039		9	_y201601110948 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aProceedings of the 1983 academy of marketing science (ams) annual conference / _cedited by John C. Rogers III, Charles W. Lamb, Jr.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2015.
300			_axxvi, 638 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aForeword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Futurism in Marketing -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing History and Theory -- Marketing in The Third World Countries -- Marketing Management -- Non-Profit -- Research -- Society -- Physical Distribution/Logistics -- Promotions -- Policy -- Quantitative Marketing -- Tourism -- Research in Progress.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aRogers III, John C, _eeditor. _9366026
700	1		_aLamb, Jr., Charles W, _eeditor. _9366027
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319169361
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-16937-8 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
942			_c14
999			_c321122 _d321122