000			03695nam a22003495i 4500
001			322391
003			MX-SnUAN
005			20160429161537.0
007			cr nn 008mamaa
008			160111s2016 gw | s |||| 0|eng d
020			_a9783319241487 _9978-3-319-24148-7
035			_avtls000422546
039		9	_y201601111026 _zstaff
050		4	_aHF5410-5417.5
245	1	0	_aThriving in a new world economy : _bproceedings of the 2012 world marketing congress/cultural perspectives in marketing conference / _cedited by Kirk Plangger.
250			_a1st ed. 2016.
264		1	_aCham : _bSpringer International Publishing : _bSpringer, _c2016.
300			_axxii, 394 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
500			_aSpringer eBooks
505	0		_aSession 1.1: Exploring and Exploiting Relationships in Business Markets -- Session 1.2: Understanding the Sales Force -- Session 1.3: Entrepreneurship & Family Business in the Global Marketplace -- Session 1.4: Embedding Ethics in Corporate Practice -- Session 1.5: Customer Evaluation and Cultural Embeddedness -- Session 2.1: When Firms Get Talkative: A Look at Corporations and Social Media -- Session 2.2: Meet the Editors -- Session 2.3: Research Issues in Various Markets -- Session 2.4: Sustainable Consumption -- Session 2.5: Aspects of Destination Management -- Session 3.1: Advertising in a Connected World -- Session 3.2: Marketing in Emerging Markets -- Session 3.3: Brand and Communication Strategies -- Session 3.4. Profitable Selling -- Session 3.5. Thinking Strategically -- Session 4.1: Service Delivery in Emerging Economies -- Session 4.2. Entertainment & Leisure Consumption -- Session 4.3: Marketing Marketing Education -- Session 4.4: Conspicuous Consumption or Value Choices? -- Session 4.5: Consumers and Health Care -- Session 5.1: How Customers are Served in BRICS -- Session 5.2: Entertainment & Leisure Marketing -- Session 5.3: Selling and Consuming -- Session 5.4: Understanding Tourism/Tourist Behavior -- Session 5.5: Product, Pricing, and Channel Strategies -- Session 7.1: Electronic and Interactive Marketing -- Session 7.2: Engaging Students – The Importance of Subject Matter -- Session 7.3: Promotional Strategies -- Session 7.4: Socially Responsible Marketing -- Session 7.5: Buying Behavior -- Session 8.1: Dimensions of Corporate Social Responsibility -- Session 8.2: Exploring the ‘Why’ and ‘How’ of Consumer Interactions in a Web 2.0 World -- Session 8.4: Cultural Issues in Branding and Communication -- Session 8.5: Retailing Relationships -- Session 9.1:. Understanding How Consumers use the Social Web 314.-  Session 9.4: Marketing in the Health Care Industry -- Session 9.5: Decision Making -- Session 10.1: Organizational Behavior - Internal and External Factors -- Session 10.2: Maximizing your Teaching Tools -- Session 10.3: Marketing Challenges in BRICS -- Session 10.4: Service Innovation and Customer Management -- Session 10.5: Wine Marketing.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
700	1		_aPlangger, Kirk, _eeditor. _9367609
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9783319241463
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-3-319-24148-7 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c322391 _d322391