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| 001 | 326146 | ||
| 003 | MX-SnUAN | ||
| 005 | 20160429161825.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160111s2014 si | s |||| 0|eng d | ||
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_a9789812870599 _9978-981-287-059-9 |
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| 039 | 9 |
_y201601111349 _zstaff |
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| 050 | 4 | _aHF5410-5417.5 | |
| 100 | 1 |
_aBrabazon, Tara, _eautor. _9363607 |
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| 245 | 1 | 0 |
_aDigital wine : _bhow qr codes facilitate new markets for small wine industries / _cTara Brabazon, Mick Winter, Bryn Gandy. |
| 264 | 1 |
_aSingapore : _bSpringer Singapore : _bSpringer, _c2014. |
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| 300 |
_avii, 135 páginas : _b36 ilustraciones |
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_atexto _btxt _2rdacontent |
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_acomputadora _bc _2rdamedia |
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_arecurso en línea _bcr _2rdacarrier |
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_aarchivo de texto _bPDF _2rda |
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_aSpringerBriefs in Business, _x2191-5482 |
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| 500 | _aSpringer eBooks | ||
| 505 | 0 | _aChapter 1: Introduction: Free, mobile and useful: the rise and rise of QR Codes -- Part One: QR Codes: Potential, possibilities and trajectories -- Chapter 2: QR Codes and the dialogue between analogue and digital -- Chapter 3: Form follows function: how to use QR Codes -- Part Two: From push to pull media -- Chapter 4: From social networking to geosocial networking -- Chapter 5: Disintermediation and reintermediation: from professional to amateur to professional? -- Chapter 6: Social networking: moving beyond space and time -- Part Three: Integrating wine media -- Chapter 7: QR Codes and wine media -- Chapter 8: Mark(et)ing the bottle: using QR codes to build new wine regions -- Part Four: New Zealand and the potential of QR Codes in regions and small nations -- Chapter 9: World Famous in New Zealand -- Chapter 10: 100% New Zealand -- Chapter 11: Creative Industries: A Pinot in one hand, a throttle in the other -- Chapter 12: Conclusion. | |
| 590 | _aPara consulta fuera de la UANL se requiere clave de acceso remoto. | ||
| 700 | 1 |
_aWinter, Mick, _eautor. _9372827 |
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| 700 | 1 |
_aGandy, Bryn, _eautor. _9372828 |
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| 710 | 2 |
_aSpringerLink (Servicio en línea) _9299170 |
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| 776 | 0 | 8 |
_iEdición impresa: _z9789812870582 |
| 856 | 4 | 0 |
_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-981-287-059-9 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL) |
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_c326146 _d326146 |
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